MeClub bags two wins at the Loyalty and Engagement Awards 2014

Singapore, 18 August 2014 – It is double joy for MediaCorp’s award-winning loyalty programme, MeClub, as it celebrates its second anniversary this month.

It has won two awards at the Loyalty & Engagement Awards 2014, organised by Marketing Magazine to honour the best loyalty marketing strategies in Southeast Asia.

At the Awards Gala Dinner held at Shangri-La Hotel on Thursday, 14 August 2014, MeClub brought home the Silver Awards for “Best Use of Loyalty Related Technology” and “Best Engagement Strategy by a Media Owner” which was being presented for the first time.

Since its inception two years ago, MeClub has grown to over half a million members today, and continues to engage and reward audiences across various MediaCorp platforms.

We are proud that MeClub has again received industry recognition for our innovative loyalty marketing effort. Our audiences are at the heart of everything we do. We are constantly exploring new technological platforms to better engage them. Our members can look forward to even more exciting rewards and experiences from MediaCorp.” said Yane Tan, Assistant Vice President, Loyalty Programme, MediaCorp Pte Ltd.

Members can soon look forward to new programme enhancements including regular meet-the-star sessions, personalised on-air dedications, autographed memorabilia, exclusive behind-the-scenes TV tours, and even a taste of MeClub’s very own limited edition ice cream flavour!

MeClub App is available for download from the App Store and Google Play. Members can also access the site via www.meclub.sg.  

  

Issued by Loyalty Programme, MediaCorp

For more information, please contact:

Yane Tan                                                                                Don Ong

Assistant Vice President                                                     Senior Manager

Loyalty Programme                                                             Loyalty Programme

MediaCorp Pte Ltd                                                              MediaCorp Pte Ltd

DID: (65) 6357 5266                                                           DID: (65) 6357 5260 

Email: yanetanyl@mediacorp.com.sg                              Email: donnyong@mediacorp.com.sg

About MeClub

MeClub is a loyalty programme by MediaCorp to reward its diverse audiences. Members can earn Star Points through filling up online surveys, collecting passcodes or QR codes, while enjoying their favourite MediaCorp programmes and services. With Star Points, members can redeem exclusive entertainment rewards such as limited autographed premiums, concert tickets and even backstage passes.  

MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media. Today, MediaCorp has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to all adults in Singapore every week. Initiatives in the new digital space include Internet TV-on-demand, High Definition TV broadcast and Over-the-Top (OTT) interactive services. Winner of numerous international awards and accolades including Asian Television Awards’ Terrestrial Broadcaster of the Year, MediaCorp’s mission is to engage, entertain and enrich audiences by harnessing the power of creativity.

For more information, please visit www.meclub.sg