For immediate release
MEclub wins Social Media Excellence Award
MediaCorp’s Loyalty Programme wins at Loyalty World Asia Awards 2013
Singapore, 12 September 2013 – MediaCorp’s loyalty programme – MEclub is proud to have won the Social Media Excellence Award at Loyalty World Asia Awards 2013. The inaugural Loyalty World Asia Awards have been created to honor and generate public recognition of the accomplishments of organizations in Asia’s loyalty marketing industry. Winners were announced at the Awards Gala Dinner, held at The Marina Mandarin Hotel on Wednesday, 11 September 2013.
MEclub was nominated for two categories and beat five other strong contenders to emerge the winner for the Social Media category. Since its inception, MEclub has garnered over 50,000 mobile app downloads and also significantly tripled its member base.
MEclub has recently celebrated its first anniversary celebrations last month and had given away 500 tickets to Korean pop group - B.A.P Live on Earth concert via a Facebook bidding campaign, as well as limited edition autographed posters and albums. MEclub’s previous accolades include the Bronze Award for Best Loyalty Marketing for MOB-EX Awards 2013.
“MEclub is proud to have won this award and we are grateful to all our members for being part of MEclub the past year. This award is recognition of the team’s hard work, of understanding our members and tailoring star-studded rewards and experiences to engage and entertain them via social media. MEclub’s mobile loyalty app rewards them on the go while they are enjoying our TV, radio programmes or magazines, enriching the whole experience. It is a symbiotic relationship of gleaning their consumer insights to improve our offerings, and in turn bringing our members up close & personal to their favourite stars.” said Yane Tan, Head of Loyalty Programme, MediaCorp Pte Ltd.
MEclub members can look forward to earning Star Points from QR codes and Passcodes on various MediaCorp platforms. Stay tuned for more My Date with Stars with popular MediaCorp artistes such as Rebecca Lim, as well as monthly member draws and exciting entertainment-centric rewards.
Visit www.MEclub.com.sg to enjoy star studded rewards. Rewards. From ME to you.
Issued by Strategic Marketing, MediaCorp
For more information, please contact:
Tan Cheng Yee
MediaCorp Pte Ltd
DID: (65) 6357 5266
MEclub is a loyalty programme by MediaCorp that serves to recognize and reward our audience. Our valued customers will be rewarded with Star Points. These points may be redeemed for exciting Star Rewards that will bring you closer to the stars through events with artistes, concert tickets, backstage passes and more!
MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media. Today, MediaCorp has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to all adults in Singapore every week. Initiatives in the new digital space include Internet TV-on-demand, High Definition TV broadcast and Over-the-Top (OTT) interactive services. Winner of numerous international awards and accolades including Asian Television Awards’ Terrestrial Broadcaster of the Year, MediaCorp’s mission is to engage, entertain and enrich audiences by harnessing the power of creativity.
For more information, please visit www.MEclub.com.sg.