For immediate release
Mediacorp adds live coverage to schedule of comprehensive Rio 2016 content
Official Broadcaster of the Rio 2016 Olympic Games secures live coverage rights for Singapore at the eleventh hour
Singapore, 5 August 2016 – As all eyes turn to the Opening Ceremony of the Rio 2016 Olympic Games, Mediacorp has announced an eleventh-hour deal with rights holder, Dentsu Inc, for Olympic Games live broadcast rights in Singapore.
Earlier, on 22 July 2016, Mediacorp had announced a raft of dedicated programmes featuring daily highlights, delayed telecast of selected events and coverage of the Opening and Closing ceremonies.
With the new deal, Mediacorp will now broadcast the Rio 2016 Olympic Games live, every day from 6 August to 22 August 2016 (Singapore time) on:
· okto, its designated TV channel for sports content. The channel will also feature Today at the Olympic Games, a nightly show highlighting Singaporean athletes
· Four Toggle channels, its over-the-top service. These are available for free, as long as the user has a broadband connection. No set top box is needed.
With okto and Toggle, Singapore viewers have a choice of watching, at any one time, any of five live Olympic events taking place in Rio.
Mr Chang Long Jong, Deputy CEO, Mediacorp said, “As a commercial company with a social purpose, we needed to balance the cost of acquiring live broadcast rights and the expectations of our audiences. I am delighted that we have made a breakthrough in our negotiations with Dentsu to once again present the Olympic Games live to Singapore viewers. The Olympic Games are close to the hearts of many, and audiences here can look forward to enjoying all the best moments, live, over the next two and a half weeks.”
For full coverage details, please visit toggle.sg/rio2016
Mediacorp has the widest range of media platforms in Singapore spanning digital, television, radio, print and out-of-home media. Its mission is to engage, entertain and enrich audiences by harnessing the power of creativity.
Mediacorp pioneered the development of Singapore’s broadcasting industry, with the radio broadcast in 1936 and television broadcast in 1963. Today, the company has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to virtually all adults in Singapore weekly.
Mediacorp is an active regional player through Channel NewsAsia International, drama co-productions and collaborations in magazine publishing and online media. Its investments include majority share in Kapanlagi Network, Indonesia’s largest independent digital media and in Malaysia’s digital games publisher Cubinet Interactive. It also has stakes in Reebonz, one of the region’s fastest growing luxury online retailers, and Vietnam television’s International Media Corporation.
Mediacorp was named Terrestrial Broadcaster of the Year for the 12th time at the Asian Television Awards in 2015.
For more information, please visit mediacorp.sg.
Head, Brand and Communications, Mediacorp