For immediate release
MediaCorp adopts MacRitchie Reservoir Park
Singapore, 6 June 2008 – As part of its corporate social responsibility for the environment, MediaCorp, in partnership with National Parks Board (NParks) and the PUB, the national water agency, adopts MacRitchie Reservoir Park.
The collaboration marks a commitment among the three parties to promote conservation awareness and the enjoyment of a clean, green and beautiful environment at MacRitchie Reservoir Park. With this adoption, MediaCorp staff volunteers will undertake activities such as tours to educate the public on the history of MacRitchie Reservoir, the water loop, and the biodiversity of MacRitchie Reservoir Park.
A new 'Junior Ranger Programme’ will also be launched to inculcate a love for nature in children. Conceptualised by NParks, children from 7 to 12 years old will be involved in operations and outreach programmes such as guided walks and blitzes to educate the public not to feed monkeys or release animals into the wild. (Please refer to attached factsheet for more information on the programme)
Says Lucas Chow, CEO, MediaCorp, “Apart from using our media platforms to promote environmental awareness, we wanted to do something more, and adopting MacRitchie was an obvious choice for us. MacRitchie has been a long-time neighbour, and is much loved by many of our staff who exercise there after work. We are delighted to be able to play our part and be associated with an important Singapore landmark.”
PUB Chief Executive, Khoo Teng Chye says, “As Singapore gears itself up for the very first Singapore International Water Week, we are happy to welcome Mediacorp as the 50th adopter in the Our Waters family. Water is a strategic resource in Singapore, and the Singapore International Water Week will bring together government leaders and water professionals to address challenges, discover opportunities and celebrate achievements in the water world. We hope that through the efforts of groups and organisations such as Mediacorp, everyone will play their part to conserve water, keep our water catchments and waterways clean, and build a relationship with water so we can continue to enjoy our water resources.”
Adds Mr Ng Lang, CEO of NParks, “MacRitchie is part of the Central Catchment Nature Reserve, which houses one of the richest and most diverse variety of flora and fauna. It is home to nearly 1,200 species of plants and over 380 species of animals. In land-scarce Singapore, we are still able to conserve a good variety of biodiversity across various ecosystems. This is because we have an urban biodiversity conservation model in place to balance conservation, recreation and economic growth. We are glad to work with MediaCorp to raise awareness of Singapore’s natural heritage through our outreach activities and the Junior Ranger Programme.”
The adoption ceremony will be held on 6 June, Friday, 3pm at the Promenade, MacRitchie Reservoir Park.
Issued by Corporate Communications, MediaCorp
For more information, please contact:
Tel : (65) 63503945
Fax: (65) 62515628
Ng Hui Bing
National Parks Board
Tel: (65) 64717812
Fax: (65) 64747074
MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies and digital media.
It pioneered the development of Singapore’s broadcasting industry, hitting the radio airwaves in 1936 and beaming the first TV pictures in 1963. Today, MediaCorp has over 55 products in four languages (English, Mandarin, Malay and Tamil), that reaches to all adults in Singapore each week.
Among them are industry firsts such as the first in the world to use Digital Video Broadcast technology for outdoor digital television, and Asia’s first Digital Audio Broadcast radio service. Initiatives in the digital space include a highly successful online classifieds, Internet TV-on-demand and High Definition TV broadcast.
Beyond Singapore, the diversified group is making its presence felt through co-productions in TV dramas and movies, magazines publishing, as well as Channel NewsAsia International, the only Asian owned English news channel.
In 2007, it entered into a financial and strategic relationship with Indonesia's most integrated media company PT Media Nusantara Citra and its parent, Global Mediacom. MediaCorp has a stake in Nanjing-based Dahe Media Pte Ltd, a leading Chinese outdoor advertising firm, and International Media Corporation in Vietnam, set up to develop and produce entertainment and economic news content as well as to provide channel management services.
Winner of numerous international awards and accolades including Asia Television's Broadcaster of the Year, MediaCorp’s vision is to become Asia’s top media company, delivering valued content to the world.
For more information, please visit www.mediacorp.com.sg
About National Parks Board
National Parks Board (NParks) is responsible for providing and enhancing greenery of the Garden City. Beyond green infrastructure, NParks is committed to enhance the quality of life through creating memorable recreational experiences and lifestyles.
NParks manages more than 300 parks, the park connector network and the lush roadside greenery in Singapore. Some of the parks managed include Singapore Botanic Gardens, Fort Canning Park, East Coast Park, Bishan Park, Telok Blangah Hill Park and Pulau Ubin Recreation Area. In addition, NParks manages nature reserves such as Sungei Buloh Wetland Reserve and Bukit Timah Nature Reserve.
As the scientific authority on nature conservation, NParks monitors and coordinates measures to ensure the health of Singapore’s biodiversity.
NParks is also the lead agency in the efforts to continually upgrade the Landscape and Horticulture Industry in Singapore. It works closely with industry partners to promote good work practices and create a thriving, innovative and professional industry that will support Singapore’s aspirations of being a City in the Garden.
For more information, log on to: www.nparks.gov.sg
PUB is a statutory board under the Ministry of the Environment and Water Resources. It is the national water agency managing Singapore’s water supply, water catchment and used water in an integrated way. PUB won the 2007 Stockholm Industry Water Award and was named Water Agency of the Year at the Global Water Awards 2006.
About PUB’s tagline: Water for All: Conserve, Value, Enjoy
PUB has ensured a diversified and sustainable supply of water for Singapore with the Four National Taps (local catchment water, imported water, NEWater, desalinated water).
To provide water for all, PUB calls on all Singaporeans to play our part to conserve water, keep our water catchments and waterways clean and build a relationship with water so we can enjoy our water resources. We can then have enough water for all uses – for industry, for living, for life.
MEDIA FACT SHEET
Central Nature Reserve’s Junior Ranger Programme
12-year Leshon Lee is a prime example of how young children can learn about Singapore’s biodiversity and conservation issues from an early stage through the Junior Ranger Programme. An avid lover of nature, he has been a volunteer at the Central Nature Reserve since he was 9 years old and he was able to name various species of plants in the nature reserve.
The Junior Ranger Programme was conceptualised by the National Parks Board (NParks) in collaboration with MediaCorp, to involve young children such as Leshon, to help protect our natural heritage through the various activities organised by NParks. The roles of the Junior Ranger include:
- Conduct guided walks
- Assist in outreach programmes
Through this programme, children get to learn about the conservation issues and the rich diversity of native flora and fauna in Central Nature Reserve.
Targetted at children between 7 and 12 years old, children who have participated in the guided walks conducted by MediaCorp will be asked if they are interested to join the Junior Ranger Programme. Children from partner schools, pre-primary and primary educational institutions will also be invited to participate in this programme.
If a child is interested to be a Junior Ranger, he/she will receive a ‘Junior Ranger’ Identity Card and get stamps after completing one outreach activity.
When the card is completed, the child will get a Junior Ranger’s badge. When the child completes subsequent Junior Ranger cards, he/she will receive other incentives such as special set of ‘Save our Natural Heritage’ badges, cap and/or Central Nature Reserve Volunteer T-shirt.
Our Waters Programme – Working together to keep our waterways clean
Litter that is carelessly thrown into drains and canals are washed into the drainage system together with rain water, eventually ending up in the reservoirs. Although Singapore’s advanced water treatment is able to treat the water, these pollutants will affect our ability to enjoy a clean and litter-free reservoir. For Singaporeans to continue to enjoy water, it is up to every Singaporean to play their part in helping to conserve water and value our waterways.
PUB’s Our Waters programme aims to nurture ownership among Singaporeans and encourage them to be guardians of our waters, which will ensure the sustainability of Singapore’s water resources.
Partners from the 3P sectors (People, Private, Public) can pick their favourite waterways, reservoirs, and reservoir parks, and care for them for at least 2 years. They will work with PUB to contribute through maintenance efforts and outreach programmes, providing resources or development and maintenance of the chosen waterway or reservoir.
PUB will support the organisation by providing:
- Advice on the feasibility of proposals; coordination and scheduling of activities for participants
- Mention of participants on the PUB website, and invitations to PUB events at their adopted location