MediaCorp and Crème Simon forge media-for-equity partnership

For Immediate Release

Media Release 

MediaCorp and Crème Simon forge media-for-equity partnership

MediaCorp takes stake in Crème Simon in exchange for advertising products and services

Singapore, 28 September 2015 – MediaCorp and Crème Simon Singapore today announced an agreement in which the Singapore media company will take a stake in the heritage French skincare company in exchange for advertising products and services.

This is the first time that MediaCorp is entering a media-for-equity partnership with a non-media company. Media-for-equity is an alternative investment model to the more conventional cash investments and seed funding that the company has undertaken to grow its business inorganically.

Over a one-year period, MediaCorp will provide Crème Simon Singapore with advertising space and airtime across a range of print, online, TV, radio and out-of-home platforms. These include Channel 8, LOVE 97.2 and women’s magazines Elle and Style. With its media entitlements, Crème Simon Singapore will amplify its marketing efforts to promote its formulations which are free of paraben, alcohol and oil developed for different climate conditions. In Singapore, in addition to its online store, Crème Simon is also available in local leading retail store Robinsons Raffles City. Crème Simon’s Asia Pacific operations include stores in Hong Kong, South Korea, Indonesia and Australia and will soon expand to Thailand and Malaysia.

“Crème Simon is one of the pioneering skincare brands in France, spanning over 155 years of celebrated legacy, but we’re just taking our first steps in Singapore,” said Ms Felicia Soh, Managing Director, Crème Simon. “We will benefit greatly from this partnership which gives us an immediate means to make Crème Simon a household name here. We chose MediaCorp because of its complete range of media properties and its deep understanding of its customer segments, including women.”

Mr Guillaume Sachet, MediaCorp’s Head of Strategic Planning said, “Media-for-equity investments are an effective way for MediaCorp to optimise advertising inventory and participate in entrepreneurial ventures with potentially strong returns. Instead of investing money, we’re investing advertising media. Crème Simon, an exciting brand that offers clear value for both its customers and shareholders, is an ideal partner for our first such investment. With our media injection, people in Singapore will be seeing and hearing a lot more of Crème Simon.”

MediaCorp is accelerating its efforts to expand its portfolio of high-growth companies. In July, the company announced the selection of eight start-ups for its Mediapreneur incubator programme which nurtures high-potential technology companies for the media industry.

Issued by Brand and Communications, MediaCorp.

For more information, please contact:

Karen Yew
Head, Brand and Communications
DID: +6563503261

About MediaCorp

MediaCorp has the widest range of media platforms in Singapore spanning digital, television, radio, print and out-of-home media. Its mission is to engage, entertain and enrich audiences by harnessing the power of creativity.

MediaCorp pioneered the development of Singapore’s broadcasting industry, with the radio broadcast in 1936 and television broadcast in 1963. Today, the company has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to virtually all adults in Singapore weekly.

MediaCorp is an active regional player through Channel NewsAsia International, drama co-productions and collaborations in magazine publishing and online media. Its investments include majority share in Kapanlagi Network, Indonesia’s largest independent digital media and in Malaysia’s digital games publisher Cubinet Interactive. It also has stakes in Reebonz, one of the region’s fastest growing luxury online retailers, and Vietnam television’s International Media Corporation.

MediaCorp was named Terrestrial Broadcaster of the Year for the eleventh time at the Asian Television Awards in 2014.

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About Crème Simon

Founded in 1860, Creme Simon is one of the oldest skincare brand, featuring a natural skincare range that has been passed down from mothers to daughters for over 150 years. Free from parabens, alcohol, silicones, oil, sulfates and colourings, Creme Simon products have definitely stood the test of time. As the creator of the first beauty cream, the iconic French heritage brand is growing strength to strength in the region. Having launched their brightening detox skincare range in Singapore in July last year, the multi-award winning natural skincare brand has been winning over fans, bloggers and editors with their lightweight climate customised range, specially formulated for the hot and humid climate here. All product R&D and formulations continue to be manufactured in France, with the various climate conditions and impact on women's skin in mind.

Today, Creme Simon is sold in France, Singapore, South Korea, Hong Kong, Indonesia, Australia, with Malaysia and Thailand to follow soon. Their Paris flagship concept store is slated to launch early 2016.

Creme Simon is also internationally available at