For immediate release
Mediacorp and Grab partner to bring better in-car experiences to passengers and income opportunities for drivers
Singapore, 23 April 2018 – Mediacorp and Grab today signed a Memorandum of Understanding (MOU) for a partnership that will set a new benchmark for in-car experience for Grab passengers. The collaboration is also aimed at creating more income opportunities for Grab drivers in Singapore.
Under the terms of the MOU, Mediacorp and Grab will co-create tailor-made content for in-transit viewing on Grab’s in-car tablets as well as Mediacorp’s suite of platforms and distribution network. This will enable Grab’s passengers to access high-quality content – such as short-form dramas, sitcoms, variety shows and headline news – for free while en route to their destinations.
This partnership will also create new revenue opportunities for private-hire car drivers. Interested drivers can choose to deck out their cars with Grab’s in-car tablet or other fleet-based media assets, such as car wraps and in-car hangers, for additional income. Mediacorp will manage Grab’s fleet-based media assets.
In addition, Grab’s drivers and passengers will get the opportunity to be featured in special content series and attend events alongside Mediacorp’s artistes and personalities.
Ms Tham Loke Kheng, Chief Executive Officer, Mediacorp said, “We are delighted to have found a like-minded partner in Grab who, like us, believe in doing all we can to serve our consumers. The partnership with Grab is focused primarily on creating a better in-car experience for the Grab customer. The team at Mediacorp are excited to work with Grab to make this happen through our personalities and content, using formats which are well suited for in-transit viewing.”
Mr Lim Kell Jay, Head of Grab Singapore said: “We are constantly thinking about new and better ways to delight our customers, including drivers and passengers. Our partnership with Mediacorp will enable us to enrich the in-car experience for our passengers through high-quality content as well as create more income opportunities for drivers. We look forward to working closely with the Mediacorp team to deliver on our promise to out-serve our customers.”
The MOU is an extension of Grab’s advertising programme to enable more drivers to earn passive income, on top of the fares collected through Grab rides. The programme which started in March 2017 has already generated more than S$300,000 collectively for participating Grab drivers.
Mediacorp's products and brands in four languages (English, Mandarin, Malay and Tamil), reach 99% of Singapore residents every week, according to Nielsen Media Index. This month, at New York Festivals 2018, Mediacorp was handed three Gold, eight Silver and five Bronze awards.
Grab is one of the most frequently used online-to-offline (O2O) mobile platforms in Southeast Asia. Over 5 million people use the combined platform daily. Today, the Grab app has been downloaded onto over 90 million mobile devices. Grab is in 196 cities in eight Southeast Asian countries, and offers the widest range of on-demand transport services including private cars, motorbikes, taxis, and carpooling services, in addition to food and package delivery services. Grab Financial increases access to cashless services for millions of Grab customers across Southeast Asia, and connects the underserved and unbanked population to financial services.
Lead, Brand and Communications, Mediacorp
Tel.: +65 6350 3343
Senior PR Executive, Grab
Tel.: +65 9170 4059
Mediacorp has the widest range of media platforms in Singapore spanning digital, television, radio, print and out-of-home media. Its mission is to engage, entertain and enrich audiences by harnessing the power of creativity.
Mediacorp pioneered the development of Singapore’s broadcasting industry, with the radio broadcast in 1936 and television broadcast in 1963. Today, the company has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to virtually all adults in Singapore weekly.
Mediacorp is an active regional player through Channel NewsAsia International, drama co-productions and collaborations in magazine publishing and online media. Its investments include stakes in Kapanlagi Network, Indonesia’s largest independent digital media, as well as Reebonz, one of the region’s fastest growing luxury online retailers, and Vietnam television’s International Media Corporation.
Mediacorp was named Terrestrial Broadcaster of the Year for the 14th time at the Asian Television Awards in 2017.
Grab is one of the most frequently used O2O mobile platforms in Southeast Asia, providing the everyday services that matter most to consumers. Commute, eat, deliver shopping – and pay with one e-wallet. Grab believes that every Southeast Asian should benefit from the digital economy, and the company provides access to safe and affordable transport, food and package delivery, mobile payments and financial services. Grab currently offers services in Singapore, Indonesia, the Philippines, Malaysia, Thailand, Vietnam, Myanmar and Cambodia. For more information, please visit www.grab.com