Mediacorp and theAsianparent jointly conceive the Singapore Parenting Festival

First-ever virtual parenting event will cover a spectrum of parenting-related issues in the new normal

Singapore, 4 May 2021 – Calling all parents, parents-to-be and couples planning to start a family, make a date with the Singapore Parenting Festival from 7 to 23 May 2021! Jointly organised by Mediacorp and theAsianparent, this will be the largest, one-stop virtual parenting event in Singapore consisting of insightful webinars, useful parenting resources, exciting contests and not-to-be-missed shopping deals.

With COVID-19 disrupting all aspects of our lives, including parenting, the Singapore Parenting Festival will examine how conceiving, going through pregnancy, and raising children can be done safely in the post-pandemic normal. Over more than two weeks, members of the public can boost their knowledge by accessing a rich collection of curated editorial content, advertorials and infographics on all things related to the world of infants, toddlers and parents.

In addition, attendees can look forward to a diverse line-up of free webinars conducted by medical and childcare professionals. Webinar topics will include: pregnancy and childbirth, financial planning, post-natal confinement, breastfeeding, building children’s immunity, and developing children’s social and communication skills.

During the final weekend of the Festival, mums and dads can join in a three-day sale where they can hunt for wallet-friendly deals on products ranging from diapers to toys. There will also be contests held during the Festival when attractive prizes will be given out.

Parminder Singh, Mediacorp’s Chief Commercial and Digital Officer, said, “We are delighted to collaborate with theAsianparent on the inaugural Singapore Parenting Festival, in this new, exciting milestone of our partnership. By combining the creative talents and reach of Mediacorp’s multiplatform network with the expertise of theAsianparent in the domain of parenting, we are confident that the Singapore Parenting Festival will deliver an enriching and enjoyable experience to consumers.”

“We are pleased to partner with Mediacorp on our mission of helping parents have healthy pregnancies and raise healthy families. As a mother with a young child, I personally have experienced the struggles of working from home while balancing everything else. The Singapore Parenting Festival will serve as a curated platform to help parents like myself navigate through this new normal, with essential knowhow from experts,” shared Roshni Mahtani Cheung, Founder and Group CEO of theAsianparent.

Members of the public can view the full list of webinar topics and register their interest at https://sg.theasianparent.com/category/spf2021/webinars

Leading parenting platform theAsianparent is a partner in the Mediacorp Digital Network, the leading digital network for advertisers and agencies in Singapore.


Media contacts

Mark Tan
Communications Specialist, Mediacorp
mark.tan@mediacorp.com.sg

Sarah Tan
CEO’s Office & Corporate Communications
(65) 9662 1093
sarahtan@tickledmedia.com


About Mediacorp

Mediacorp is Singapore’s largest content creator and national media network, operating six TV channels, 11 radio stations and multiple digital platforms including CNA, Singapore's most used news app, and meWATCH, its digital video platform. Its mission is to engage, entertain and enrich audiences by harnessing the power of creativity.

Mediacorp pioneered the development of Singapore’s broadcasting industry, with radio broadcast in 1936 and television broadcast in 1963. Today, it reaches 98% of Singaporeans in four languages weekly and has a growing Asian audience base through CNA as well as entertainment content that is distributed across markets in the region.

The Mediacorp Partner Network brings Mediacorp together with industry-leading brands like ESPN, Edipresse Media, 99.co and VICE to deliver rich content for consumers and effective solutions for advertisers.

Mediacorp is the recipient of industry accolades including New York Festivals, World Media Festivals, PromaxBDA (World and Asia) and Asian Academy Creative Awards.

For more information, please visit mediacorp.sg.


About theAsianparent

theAsianparent is the largest parenting community in Southeast Asia with over 30 million monthly users. Available in 11 languages across 13 countries, theAsianparent aims to help parents have healthy pregnancies and raise healthy, happy, confident children. theAsianparent investors include: Fosun International, JD.com, Mirae Asset-Naver New Growth Fund, and Vertex Ventures.

For more information, please visit theasianparent.com