For immediate release
Mediacorp announces dedicated programmes and digital initiatives to bring Rio 2016 Olympic Games to Singapore audiences
Singapore, 22 July 2016 - Mediacorp brings the best of Rio 2016 Olympic Games to Singapore audiences with its free coverage on multiple platforms including digital, television, radio and print.
Mediacorp will present a raft of dedicated programmes and digital initiatives providing free coverage of the Rio 2016 Olympic Games on multiple platforms. This includes sporting highlights, delayed telecast of up to 12 hours of games coverage daily and up-to-the-minute news coverage of Team Singapore’s participation in the Games.
Between 7 and 21 August 2016, Mediacorp will broadcast daily highlights and telecast of the Games (delayed) on okto, its designated channel for sports content, and Toggle, its over-the-top service platform. Of the three daily highlights shows, two will showcase highlights of the games in general while the third is a half-hour programme produced by Mediacorp with a special focus on Team Singapore athletes in Rio. The daily coverage of the Games will include Team Singapore’s events. All daily highlights are available for catch-up on Toggle.
In addition, Mediacorp will telecast live from Rio the opening and closing ceremonies on 6 August and 22 August respectively (Singapore time).
In the run-up to the Olympic Games, a special documentary series, ‘Countdown to Rio’, will be aired on okto, which focuses primarily on Team Singapore athletes competing in the Rio 2016 Olympic Summer Games.
Mr Chang Long Jong, Deputy CEO, Mediacorp said, “The market for sports coverage rights has been very competitive over the last several years. At Mediacorp we are doing our very best to bring Singaporeans the best of Rio 2016 across our range of platforms including breaking news, curated highlights and inspiring features and documentaries. Naturally we will have a special focus on Singapore athletes – every one of them competing in the Games has worked so hard to get there and through our coverage, we hope to rally all Singaporeans behind their endeavours.”
Mediacorp has the widest range of media platforms in Singapore spanning digital, television, radio, print and out-of-home media. Its mission is to engage, entertain and enrich audiences by harnessing the power of creativity.
Mediacorp pioneered the development of Singapore’s broadcasting industry, with the radio broadcast in 1936 and television broadcast in 1963. Today, the company has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to virtually all adults in Singapore weekly.
Mediacorp is an active regional player through Channel NewsAsia International, drama co-productions and collaborations in magazine publishing and online media. Its investments include majority share in Kapanlagi Network, Indonesia’s largest independent digital media and in Malaysia’s digital games publisher Cubinet Interactive. It also has stakes in Reebonz, one of the region’s fastest growing luxury online retailers, and Vietnam television’s International Media Corporation.
Mediacorp was named Terrestrial Broadcaster of the Year for the 12th time at the Asian Television Awards in 2015.
For more information, please visit mediacorp.sg.
Vice President, Brand and Communications, Mediacorp