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MediaCorp marks World Environment Day with the launch of the Saving Gaia campaign 2009
Singapore, 8 April 2009 – MediaCorp, spearheaded by Channel NewsAsia, has been appointed an official media partner for the Shanghai World Expo in 2010. Channel NewsAsia will be the platform to broadcast the events and activities of the Expo, expected to be one of the largest events on the global calendar next year. The channel’s reach will help bring awareness of the Expo, which takes place from 1 May to 31 October 2010, to 22 territories in Asia.
A signing ceremony to mark the partnership between MediaCorp and Shanghai World Expo was held on 8 April 2009. It was witnessed by Ms Zhong Yanqun, Deputy Director of the World Expo 2010 Shanghai Executive Committee (钟燕群, 上海世博会执委会专职副主任) and Mr Yip Wei Kiat, Singapore’s Consul-General in Shanghai (叶伟杰, 新加坡驻上海总领事). The agreement was signed by Mr Clifton Yong, MediaCorp’s Executive Vice President, (杨仪东, 新传媒集团执行副总裁), and Mr Zhu Yonglei, the Deputy Director General of the Bureau of Shanghai World Expo Coordination (朱咏雷, 上海文广局局局长, 上海世博局副局长).
In his keynote address, Mr Song Chao, Deputy Director of the Propaganda Department of the Shanghai Committee of the Communist Party of China, and Director of the Information Office of the Shanghai Municipality (宋超, 中共上海市委宣传部副部长, 上海市政府新闻办公室主任) said MediaCorp’s appointment will allow the Expo to harness MediaCorp’s influence in Asia to effectively promote the Shanghai World Expo overseas. Mr Lucas Chow, CEO of MediaCorp (周永强, 新传媒集团总裁), who also spoke at the event, added that MediaCorp places great importance on the collaboration and is pleased to be able to use the media company’s many diverse platforms, and its reach in Asia, to promote the Expo.
Channel NewsAsia will provide concerted news coverage and special reports of the activities related to the mega exposition, in a year-long commitment. These include a weekly infotainment programme, called Expo Connections, to be screened from May 2009. The highly popular Channel NewsAsia Edutour will be customised to the Expo. This involves bringing a group of 30 students from Singapore to Shanghai in June 2009, where they will be among the first members of the public to get an inside look at workings of the Expo, and gain an insight into the 200 over countries and international organisations taking part in the event. MediaCorp will also work jointly with the Expo on a programme featuring Singapore and Shanghai entertainers.
Ms Debra Soon, Managing Director of Channel NewsAsia says, “This is a landmark event for the channel, and is especially significant as we celebrate Channel NewsAsia’s 10th Anniversary this year. We are honoured to be able to work with Shanghai World Expo on such a global event and are confident that this will prove interesting for viewers across Asia, as over 70 million visitors are expected to take part in the Expo.”
The theme of the Expo is “Better City, Better Life” and signifies Shanghai’s new status in the 21st Century as a major economic and cultural centre. It aims to explore the full potential of urban life with new approaches to human habitat, lifestyle and working conditions in the new century. Visitor numbers are expected to hit 70 million from within China and abroad. This would make it the largest number of visitors in the history of the world expos.
Issued by News, MediaCorp Pte Ltd
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MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies and digital media.
It pioneered the development of Singapore’s broadcasting industry, with the broadcast of Radio in 1936 and Television in 1963. Today, MediaCorp has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to all adults in Singapore every week.
Our industry firsts include the Digital Video Broadcast technology for outdoor digital television, and Asia’s first Digital Audio Broadcast radio service. Initiatives in the digital space include online classifieds, Internet TV-on-demand and High Definition TV broadcast.
MediaCorp is an active regional player through co-productions in TV dramas and movies, magazines publishing, as well as Channel NewsAsia International, the only Asian-owned English news channel.
Our financial and strategic relationships in the region since 2007 include a venture with Indonesia's most integrated media company PT Media Nusantara Citra and its parent, Global Mediacom, and International Media Corporation in Vietnam, set up to develop and produce television entertainment and economic news content.
Winner of numerous international awards and accolades including Asia Television's Broadcaster of the Year, MediaCorp’s vision is to become Asia’s top media company, delivering valued content to the world.
For more information, please visit www.mediacorp.com.sg
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