MediaCorp appoints Head of Brand and Communications

Singapore, 9 July 2014 - MediaCorp has appointed Karen Yew as Head, Brand and Communications, responsible for brand management, all communications including media relations, internal communications and government relations, as well as corporate social responsibility. She reports to Shaun Seow, Chief Executive Officer, MediaCorp.

Prior to this, Karen Yew was with NTUC Income, where, during a two-and-a-half year tenure, she was responsible for managing its reputation in line with its corporate character and values.

She started her career in MediaCorp, then Singapore Broadcasting Corporation (SBC), as a producer, after studying on an SBC scholarship. Between 1993 and 2000, she took up various news and current affairs assignments and was part of Channel NewsAsia’s pioneering team.

She also spent 12 years as a communicator in IBM, where she last held the position of Head, Brand and Communications, IBM ASEAN.  In that role she was responsible for protecting and enhancing the global company’s brand within the ASEAN region.

Of the new appointment, Mr Seow said, “Karen is rejoining MediaCorp at an exciting time, as we transform the organisation and connect with greater relevance with our audiences across diverse platforms. Karen is an addition to the management team that we are strengthening to take MediaCorp into the future, combining outstanding talent from within and outside the organisation.”

Ms Yew said, “I am fortunate to have the opportunity to return to MediaCorp in a new capacity that allows me to play an integral part in articulating MediaCorp’s essential role in society.  MediaCorp has a great story to tell, as a leading media company and national broadcaster over the last half of a century, and more importantly, as it continues to make its impact on the community and on business in Singapore and across Asia.”

Issued by Brand and Communications, MediaCorp 
For more information, please contact: 
Yeong Lai Lai 
Senior Manager 
Brand and Communications 
DID: 6350-3945 
Fax: 6251-5628

About MediaCorp

MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media.

It pioneered the development of Singapore’s broadcasting industry, with the broadcast of Radio in 1936 and Television in 1963. Today, MediaCorp has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to all adults in Singapore every week.

Initiatives in the new digital space include Internet TV-on-demand, High Definition TV broadcast and Over-the-Top (OTT) interactive services.

Beyond Singapore, MediaCorp is an active regional player through co-productions in TV dramas and movies, magazines publishing, as well as Channel NewsAsia International, one of the first Asian-owned English news channels.

Our financial and strategic relationship in the region includes International Media Corporation in Vietnam, which was set up to develop and produce television entertainment and economic news content. MediaCorp also has a stake in Singapore-based retail firm Reebonz, one of the region’s fastest growing luxury online retailers and a majority stake in Cubinet Interactive, a Malaysian digital games publisher.

Winner of numerous international awards and accolades including Asian Television Awards’ Terrestrial Broadcaster of the Year, MediaCorp’s mission is to engage, entertain and enrich audiences by harnessing the power of creativity.

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