For release on Monday, 2 March 2015, 7.00am
MediaCorp appoints Shane Mitchell as Head, Digital
Newly created role aims to accelerate MediaCorp’s transformation
Singapore, 2 March 2015 – MediaCorp today announced the appointment of Shane Mitchell to accelerate the growth of its digital business.
In the newly created position of Head, Digital, Mr Mitchell will be responsible for driving a unified digital strategy across MediaCorp’s online and mobile properties, commercialising business lines, improving user experience and working on strategic partnerships. Mr Mitchell will also focus on strengthening digital expertise across the organisation, underscoring MediaCorp's commitment to staying relevant in a changing media landscape.
Mr Mitchell reports to MediaCorp Chief Executive Officer Shaun Seow, who said: “Shane brings tremendous experience and practical expertise in digital to the role. The consumption shift from traditional to digital media offers exciting opportunities for us, and I look forward to Shane’s leadership in our efforts to engage new audiences and partner businesses which will benefit from the breadth and depth of our media portfolio.”
Mr Mitchell said: “I’m delighted to be joining MediaCorp at this crucial moment in its transformation. It is an incredibly diverse company with enormous impact, resource and ambition. After several years working with media companies to implement disruptive digital services as an agency, it’s great to get back to leading change from the inside.”
Before this, Mr Mitchell was CEO of Sydney-based Reddo Media Services, which specialises in app development and marketing, as well as providing commercial and branded content strategy for businesses. Previously he worked for Haymarket Media Group and YAHOO! in Sydney and in the UK.
The appointment is effective 3 March 2015.
For more information, please contact:
Head, Brand and Communications, MediaCorp
MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media.
It pioneered the development of Singapore’s broadcasting industry, with the broadcast of radio in 1936 and television in 1963. Today, MediaCorp has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to virtually every adult in Singapore every week.
Initiatives in the new digital space include Internet TV-on-demand, High Definition TV broadcast and Over-the-Top (OTT) interactive services.
Beyond Singapore, MediaCorp is an active regional player through co-productions in TV dramas and movies, magazines publishing, as well as Channel NewsAsia International, one of the first Asian-owned English news channels.
Its financial and strategic collaborations in the region include International Media Corporation in Vietnam, which was set up to develop and produce television entertainment and economic news content. MediaCorp also has a stake in Singapore-based retail firm Reebonz, one of the region’s fastest growing luxury online retailers, and a majority stake in Cubinet Interactive, a Malaysian digital games publisher.
Winner of numerous international awards and accolades including Asian Television Awards’ Terrestrial Broadcaster of the Year, MediaCorp’s mission is to engage, entertain and enrich audiences by harnessing the power of creativity.
For more information, please visit mediacorp.sg.