MediaCorp Bags 13 medals at 2008 Promax & BDA World Gold Awards

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MediaCorp Bags 13 medals at 2008 Promax & BDA World Gold Awards

Singapore, 24 June 2008 – MediaCorp garnered 13 awards at the 2008 Promax & BDA World Gold Awards held on 19 June 2008 in New York.

PROMAX and BDA are the world's foremost associations for those involved in promotion, marketing and design of electronic media, and represent more than 3,000 member companies and individuals in over 70 countries. Entries from all around the world are judged on their overall creativity, production quality and results in achieving marketing objectives.

MediaCorp’s haul of awards came from:
* Channel 8 - 2 gold, 3 silver, 2 bronze
* Channel 5 – 2 silver
* Channel U – 1 silver, 1 bronze
* Radio – 1 bronze
* Airtime marketing – 1 bronze
For a complete list of the awards, please refer to Annex 1.

Says MediaCorp CEO Mr Lucas Chow, “We are very proud that the creative efforts by the teams from our different platforms have been recognised internationally - year after year. The Promax & BDA award is an excellent platform for us to benchmark ourselves amongst the world’s best. While we deliver quality content for our audiences, we also promote and market them well to ensure that they gain better recall and awareness by our viewers.”

Issued by Corporate Communications, MediaCorp
For more information, please contact:

Winston Chong
Manager
Corporate Communications
MediaCorp
Tel : (65) 63503351
Fax: (65) 62515628
Email: winstonchong @mediacorp.com.sg


About MediaCorp

MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies and digital media.

It pioneered the development of Singapore’s broadcasting industry, hitting the radio airwaves in 1936 and beaming the first TV pictures in 1963. Today, MediaCorp has over 55 products in four languages (English, Mandarin, Malay and Tamil), that reaches to all adults in Singapore each week.

Among them are industry firsts such as the first in the world to use Digital Video Broadcast technology for outdoor digital television, and Asia’s first Digital Audio Broadcast radio service. Initiatives in the digital space include a highly successful online classifieds, Internet TV-on-demand and High Definition TV broadcast.

Beyond Singapore, the diversified group is making its presence felt through co-productions in TV dramas and movies, magazines publishing, as well as Channel NewsAsia International, the only Asian owned English news channel.

In 2007, it entered into a financial and strategic relationship with Indonesia's most integrated media company PT Media Nusantara Citra and its parent, Global Mediacom. MediaCorp has a stake in Nanjing-based Dahe Media Pte Ltd, a leading Chinese outdoor advertising firm, and International Media Corporation in Vietnam, set up to develop and produce entertainment and economic news content as well as to provide channel management services.

Winner of numerous international awards and accolades including Asia Television's Broadcaster of the Year, MediaCorp’s vision is to become Asia’s top media company, delivering valued content to the world.

For more information, please visit www.mediacorp.com.sg




Annex 1

2008 Promax & BDA World Gold Promotion and Marketing Awards

Gold Award
Editing-Single:
(One Nite in Mongkok) Channel 8

Silver Award
Program/Movie Package Marketing Campaign Using Integrated Media-Multiple:
(CSI Miami Season 4) Channel 5

Promotional Items-Single:
(Hidden Treasures) Channel 8

Children’s Program-Live Action campaign-Multiple:
(Spell Cast campaign) Channel 5

Bronze Award
Sales Promotion Campaign-Collateral/Specialty-Multiple:
(Channel 5 The Noose –Jute bag and hang-around) Airtime Marketing

Promotion or Promotion Campaign-Single or Multiple:
(Gold 90.5FM Only Hear the Good Stuff) Radio


2008 Promax & BDA World Gold Design Awards

Gold Award
Topical Publication Advertising Campaign-Color:
(Code Red Recruitment Campaign) Channel 8

Silver Award
3D Press Kit:
(Hidden Treasures media kit) Channel 8

3D Promotional or Sales Kit:
(Campus Yummy Hunt tissue pack) Channel U

Total Package- Print:
(Star Search 2007) Channel 8

Bronze Award
Topical Publication Advertising Campaign-Color:
(Star Search 2007) Channel 8

3D Promotional or Sales Kit:
(Chinese New Year 2007 ang pow) Channel 8

T-Shirt Design:
(S-POP Hurray! T-shirt) Channel U