Singapore, 1 February 2019 – The world’s leading video-sharing platform, YouTube and Singapore’s largest content creator and transmedia company Mediacorp, today announced a strategic partnership to deliver an enhanced product experience for audiences and advertisers in Singapore. The partnership, under the auspices of YouTube’s Player for Publishers (PfP) programme, combines Mediacorp’s extensive, award-winning content with the reach and marketing prowess of YouTube’s platform. The PfP programme provides a video hosting, streaming and ads management platform to publishers.
Mediacorp will host news, current affairs, entertainment and lifestyle content produced by two of its flagship platforms, Channel NewsAsia and 8world, on their YouTube channels. Through PfP, Mediacorp is expanding its network to better connect consumers with its news videos. The programme will also give Mediacorp better control of its advertising opportunities on YouTube through PfP’s specific features, reducing costs and simplifying the video infrastructure to deliver the most optimised user experience to Mediacorp’s audiences on YouTube.
Mediacorp has over 40 products in four languages (English, Mandarin, Malay and Tamil) on TV, radio, its over-the-top service Toggle and other digital platforms, reaching 99% of people in Singapore every week. Globally, YouTube has over 1.9 billion logged-in users each month with more than 400 hours of content uploaded onto YouTube each minute. The website is ranked the second-most popular in the world, according to Alexa Internet.
“We’re glad to welcome Mediacorp as a PfP partner in Singapore. Tailored to the needs of the media industry, PfP’s goal is to reduce complexity, increase reach and revenue potential. It adds to Mediacorp’s multiplatform offerings while providing YouTube users with – more great content that will educate, excite, engage and inspire YouTube audiences globally. We hope that our technology will provide a solution as one of Mediacorp's movements to reach larger audiences,” said Ajay Vidyasagar, Regional Director, YouTube Partnerships.
Mediacorp’s Chief Commercial and Digital Officer Parminder Singh said, “We are pleased to be YouTube’s PfP partner in Singapore. This strategic partnership enables us to offer our extensive range of brand-safe, quality content to the die-hard fans and digital natives of the YouTube communities. YouTube and Mediacorp share a passion for delivering great content and developing holistic advertising solutions to marketers, helping them reach the most engaged audiences in Singapore.”
 Source: Nielsen Media Index 2018
Mediacorp is Singapore’s largest content creator and transmedia platform, operating seven TV channels, 11 radio stations and multiple digital platforms including Channel NewsAsia (CNA), Singapore's most used news app, and Toggle, its digital video platform. Its mission is to engage, entertain and enrich audiences by harnessing the power of creativity.
Mediacorp pioneered the development of Singapore’s broadcasting industry, with radio broadcast in 1936 and television broadcast in 1963. Today, it reaches 99% of Singaporeans in all four languages, and has a growing Asian audience base through CNA and its entertainment content that is distributed across markets in the region.
Mediacorp’s investments include stakes in Reebonz, one of the region’s fastest growing luxury online retailers, and Vietnam television’s International Media Corporation. The Mediacorp Partner Network brings Mediacorp together with industry-leading brands like ESPN and 99.co to deliver rich content for consumers and effective solutions for advertisers.
For more information, please visit mediacorp.sg.
Launched in May 2005, YouTube allows billions of people to discover, watch, and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. YouTube is a Google company.