Singapore, 3 March - Mediacorp has announced new appointments in response to shifts towards digital advertising and a growing demand for integrated cross-platform solutions.
Dasheng Toh is Mediacorp’s head of commercial planning and solutions, a newly created role aimed at strengthening the planning and innovation of Mediacorp’s solutions to trade partners. Under Dasheng’s leadership, the commercial planning and solutions team is responsible for creating and customising solutions across Mediacorp’s platforms for clients to reach their target audiences more precisely and effectively. Before this, Dasheng held leadership roles at Singtel, StarHub and Temasek Holdings, bringing with him over two decades of deep marketing and sales experience, especially in the media industry.
“Mediacorp is a vast canvas with limitless creative possibilities. Our range of media, spanning traditional to digital, work in synergy to present powerful, agile marketing solutions for advertisers of all industries,” said Dasheng Toh, Head, Commercial Planning and Solutions, Mediacorp. “To take the company’s commercial performance to the next level, we need to convey with impact the power of our solutions and value of our audience networks while building deeper partnerships with new and existing partners.”
Mediacorp has appointed Jennifer Chase as head of its digital media solutions unit and Keith Cheong as Vice President, Sales reporting to Jennifer. Prior to this, Jennifer spent over two years at Amobee, a division of SingTel’s digital group. She has 17 years of digital marketing experience in Asia Pacific, including 11 years at CBS Interactive where she led business development and online sales. Keith has rejoined Mediacorp after more than 10 years, during which he served in digital sales and marketing roles at StarHub and PropertyGuru. Also reporting to Jennifer is Rodney Tay, Vice President, Solution and Operations, Digital Media Solutions.
“Mediacorp has visibly increased its content and services in the digital space,” said Jennifer Chase, Head, Digital Media Solutions, Mediacorp. “This gives advertisers tremendous opportunities to connect with a wider audience leveraging not just our content and platforms but our data-driven insights and campaign expertise. I’m tremendously excited about being on board and leading a team dedicated to taking Mediacorp’s compelling suite of digital offerings to market.”
Over the last few years, Mediacorp, which has its roots as a national broadcaster, has made decisive shifts to become a media company for the digital age. In 2013, Channel NewsAsia went digital-first, breaking its stories on its digital platforms first, before TV or radio. In 2015, Mediacorp relaunched its over-the-top service, Toggle, bringing users a wider range of entertainment and lifestyle content in a single place and an improved user experience across all devices. Mediacorp’s expanded digital solutions for advertisers include Brand Studio. Established in 2015, the content marketing arm combines Mediacorp’s creative spark and various assets to help brands connect through branded content.
Mediacorp has the widest range of media platforms in Singapore spanning digital, television, radio, print and out-of-home media. Its mission is to engage, entertain and enrich audiences by harnessing the power of creativity.
Mediacorp pioneered the development of Singapore’s broadcasting industry, with the radio broadcast in 1936 and television broadcast in 1963. Today, the company has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to virtually all adults in Singapore weekly.
Mediacorp is an active regional player through Channel NewsAsia International, drama co-productions and collaborations in magazine publishing and online media. Its investments include majority share in Kapanlagi Network, Indonesia’s largest independent digital media and in Malaysia’s digital games publisher Cubinet Interactive. It also has stakes in Reebonz, one of the region’s fastest growing luxury online retailers, and Vietnam television’s International Media Corporation.
Mediacorp was named Terrestrial Broadcaster of the Year for the 13th time at the Asian Television Awards in 2016.
For more information, please visit mediacorp.sg.
Head, Brand and Communications, Mediacorp
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