MediaCorp broadcasts National Day Parade 2009 "live"

For immediate release
Media Release

MediaCorp broadcasts National Day Parade 2009 "live"

MediaCorp’s multiple platforms galvanise Singaporeans to take part in The Pledge Moment at 8.22pm

Singapore, 7 August 2009 – As Singapore gears up for its 44th birthday, MediaCorp rallies Singaporeans to 'come together’ with the “live” telecast of the National Day Parade (NDP) 2009 on National Day, 9 August 2009, across its TV, radio and online platforms. This year’s Parade includes the nationwide Pledge Moment, and MediaCorp’s platforms have spared no effort to galvanise all of Singapore to take part in this special moment.

Singaporeans and local viewers can enjoy the parade proceedings on Channel 5, Channel 8, Channel U, Suria, Vasantham, okto and TVMobile, "live" from 6.15pm to 8.30pm. The commentary on Channel 5, okto and TVMobile will be in English; Channel 8 and U in Mandarin; Suria in Malay and Vasantham in Tamil. Viewers in Asia will be able to catch the National Day Parade “live” on Channel NewsAsia International, from 6.30pm to 8.30pm Singapore/ Hong Kong time.

MediaCorp’s radio stations will cover the parade “live” over 938LIVE, Capital 95.8FM, Warna 94.2FM and Oli 96.8FM from 6.15pm to 8.30pm in English, Mandarin, Malay and Tamil respectively.

Apart from the channels and stations that will carry NDP 2009 “live”, MediaCorp’s eight other radio stations as well as the outdoor digital screens managed by MediaCorp will stop its regular programmes before 8.22pm to bring The Pledge Moment to listeners and people on the streets.

For a more interactive experience, viewers in Singapore and overseas can log-on to http://ndp2009.mediacorptv.sg/ and be their own parade director. The website boasts of six different camera views, and viewers get to choose what they want to see. Other features include the “Making of” video, a “live” chat function, as well as a poll for the performances.

Viewers who are unable to catch the "live" broadcast may watch the repeat telecast as follows:

English
Channel 5 10 August 2009, Monday, 2pm-5pm
okto 10 August 2009, Monday, 3pm-5:45pm
TVMobile 10 August 2009, Monday, 4:15pm-7pm

Mandarin
Channel 8 16 August 2009, Sunday, 3:30pm-6:15pm

Malay
Suria 16 August 2009, Sunday, 12pm-2:15pm

Tamil
Vasantham 14 August 2009, Friday, 4.30pm – 6.30pm


Issued by Corporate Communications, MediaCorp

For more information, please contact:
Gwendolyn Loh
Manager
Corporate Communications
MediaCorp
Tel: (65) 6350 3945
Fax: (65) 6251 5628
E-mail: gwendolyn@mediacorp.com.sg


About MediaCorp
MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media.

It pioneered the development of Singapore’s broadcasting industry, with the broadcast of Radio in 1936 and Television in 1963. Today, MediaCorp has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to all adults in Singapore every week.

Our industry firsts include the Digital Video Broadcast technology for outdoor digital television, and Asia’s first Digital Audio Broadcast radio service. Initiatives in the digital space include online classifieds, Internet TV-on-demand and High Definition TV broadcast.

MediaCorp is an active regional player through co-productions in TV dramas and movies, magazines publishing, as well as Channel NewsAsia International, the only Asian-owned English news channel.

Our financial and strategic relationships in the region since 2007 include a venture with Indonesia's most integrated media company PT Media Nusantara Citra and its parent, Global Mediacom, and International Media Corporation in Vietnam, set up to develop and produce television entertainment and economic news content.

Winner of numerous international awards and accolades including Asia Television's Broadcaster of the Year, MediaCorp’s vision is to become Asia’s top media company, delivering valued content to the world.

For more information, please visit www.mediacorp.com.sg.