MediaCorp broadcasts National Day Parade 2010 'LIVE' in high-definition

For immediate release
Media Release 

MediaCorp broadcasts National Day Parade 2010 'LIVE' in high-definition
MediaCorp's multiple platforms galvanise Singaporeans to take part in One Voice 2010 at 8.10pm

Singapore, 5 August 2010 – For the first time in local television history, Singaporeans will be able to celebrate the nation’s 45th birthday with the 'LIVE' telecast of the National Day Parade (NDP) 2010 in True HD and 5.1 Surround Sound on HD5, on Monday 9 August 2010 from 5.30pm to 8.30pm at the Padang. 

Singapore television viewers can also enjoy the 'LIVE' parade proceedings on Channel 5, Channel 8, Channel U, Suria, Vasantham and okto. Viewers in the Asia Pacific will be able to catch the NDP 'LIVE' on Channel NewsAsia International (CNAI) from 5.30pm to 8.30pm Singapore / Hong Kong time. The commentary on Channel 5, okto and CNAI will be in English; Channel 8 and U in Mandarin; Suria in Malay and Vasantham in Tamil. 

Those out and about on National Day will still be able to catch the live screening of the Parade on the outdoor digital screens managed by MediaCorp at ION Orchard and Orchard Central. MediaCorp radio stations will simulcast the parade 'LIVE' over 938LIVE, Capital 95.8FM, Warna 94.2FM and Oli 96.8FM from 6.15pm to 8.30pm in English, Mandarin, Malay and Tamil respectively.

In partnership with NDP 2010 Organising Committee on One Voice 2010, MediaCorp radio stations will break regular programme format before 8.10pm and invite listeners and people on the move to recite the pledge and sing the national anthem as 'One Voice’.

For a more interactive experience, viewers in Singapore and overseas can log-on to http://xinmsn.com/ndp2010, be their own parade director and choose any of the six 'LIVE' videocasts from the different heartland locations from Eunos, Woodlands, Choa Chu Kang, Bishan, Sengkang as well as Padang. Other features include a 360-degree view of the six locations and Facebook 'LIVE' chat function. 

Viewers who are unable to catch the 'LIVE' broadcast can visit xinmsn Video at http://xinmsn.com/videos from 10 August to watch the recorded telecast. Alternatively, the repeat telecast will also be shown on TV at the following timeslots: 



English
Channel 5 / HD5 
14 August 2010, Saturday, 1pm-4.45pm

okto 
15 August 2010, Sunday, 6.15pm-10pm

Mandarin
Channel 8 
15 August 2010, Sunday, 2.45pm-6.30pm

Malay
Suria
15 August 2010, Sunday, 12pm-3pm

Tamil
Vasantham
13 August 2010, Friday, 4pm-7pm



Issued by Corporate Communications, MediaCorp.

For more information, please contact:

Winston Chong
Manager
Corporate Communications
MediaCorp
DID: 6350-3351
Fax: 6251-5628
Email: winstonchong@mediacorp.com.sg 


About MediaCorp

MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media.

It pioneered the development of Singapore’s broadcasting industry, with the broadcast of Radio in 1936 and Television in 1963. Today, MediaCorp has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to all adults in Singapore every week. 

Our industry firsts include the Digital Video Broadcast technology for outdoor digital television, and Asia’s first Digital Audio Broadcast radio service. Initiatives in the digital space include online classifieds, Internet TV-on-demand and High Definition TV broadcast. 

MediaCorp is an active regional player through co-productions in TV dramas and movies, magazines publishing, as well as Channel NewsAsia International, one of the first Asian-owned English news channels.

Our financial and strategic relationships in the region since 2007 include a venture with Indonesia's most integrated media company PT Media Nusantara Citra and its parent, Global Mediacom, and International Media Corporation in Vietnam, set up to develop and produce television entertainment and economic news content.

Winner of numerous international awards and accolades including Asia Television's Broadcaster of the Year, MediaCorp’s vision is to become Asia’s top media company, delivering valued content to the world.


For more information, please visit www.mediacorp.com.sg