For immediate release
MediaCorp Channel U to offer new programming mix during prime time
Singapore, 4 March 2010 – Effective 29 March 2010, MediaCorp Channel U will showcase a new programming mix during prime-time to reinforce its position as the entertainment channel for the new generation and young working adults.
MediaCorp Channel U will offer viewers non-stop entertainment on weekdays between 8pm and 10pm with the best of acquired programs from the region and quality local productions. For acquired programs, viewers will be treated to popular gameshow Viking and established long-running infotainment Cocorico from Japan, as well as acclaimed infotainment All Pass and lighthearted variety Sunday Splendid Showtime from Taiwan. Ongoing Taiwan variety programs Million Singer and Diamond Club will also be extended beyond the current one-hour slot. On the local offerings, a brand new variety gameshow Wonder Chef will make its debut in April. Other local productions in the pipeline include infotainment, travelogue, lifestyle entertainment and drama.
With the new programming grid, Channel U will have a daily news bulletin at 11pm, which is a second telecast of the 10pm News on Channel 8. Current affairs programs Money Week and World This Week will be telecast on Saturday and Sunday 7pm respectively with effect from 3 April 2010.
Channel U will continue to fine-tune its programming mix based on feedback from viewers and surveys conducted on viewing habits.
According to the Nielsen Media Index 2009 survey, Channel U is one of the three most watched terrestrial channels together with Channel 8 and 5, garnering more than 1.2million viewers daily, up from 1.1million in 2008.
Issued by Channel U, MediaCorp Pte Ltd
For more information please contact
Manager, Corporate Communications
MediaCorp Pte Ltd
DID: 6350 3351
About MediaCorp Channel U
MediaCorp Channel U is one of the four channels under MediaCorp TV. As a Chinese news and entertainment channel for young adults and working professionals, it complements the more family-oriented programmes on MediaCorp TV Channel 8.
Channel U is known for its popular acquired serials from Asia -- but even more so for the freshness and vivacity in its local programming, especially talent search programmes such as Project SuperStar and SuperBand.
Channel U is a MediaCorp channel. MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media. MediaCorp has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), including online classifieds, Internet TV-on-demand and High Definition TV broadcast. Winner of numerous international awards and accolades including Asia Television's Broadcaster of the Year, MediaCorp’s vision is to become Asia’s top media company, delivering valued content to the world.
For more information, please visit u.mediacorptv.sg
For immediate release