Singapore, 15 November 2019 – Mediacorp, Singapore’s largest content creator and national media network announced a series of commercial collaborations that further strengthens its position as the leading digital network for advertisers and agencies in Singapore.
Recognised1 as Singapore’s number one premium digital network2, the Mediacorp Digital Network combines Mediacorp’s leadership3 in news and entertainment with best-in-class partner platforms across sports, property, luxury, parenting, entertainment and more. The Network reaches 3.5 million unique visitors1 via web and mobile devices in a premium brand safe environment across display, in-app, OTT, native and social formats at scale.
The latest additions to the Network include Mothership, a leading mobile-first millennial content platform with over two-thirds of their audience between the ages of 25 and 44; Popcorn, Singapore’s number one movie app reaching more than a million movie-goers; and theAsianparent, the leading parenting platform with a reach of 1.2 million unique visitors.
Under the agreements, Mediacorp will be the exclusive representative for all direct and programmatic media sales in Singapore for the three partners. Mothership, Popcorn and theAsianparent will support Mediacorp in delivering comprehensive marketing solutions to clients through the provision of branded content.
Popcorn’s Founder and Chief Executive Officer, Ken Ming Lee, said, “We are excited to join the Mediacorp Digital Network to offer advertisers a new way of reaching consumers before they step into shopping malls. We believe that Mediacorp’s track record and expertise will help us reach new heights.”
“We are excited about collaborating with Mediacorp. As theAsianparent enters the next phase of growth, this strategic collaboration enables us to tap on Mediacorp’s expertise in the digital network space to enhance our solutions and grow our clientele base while we continue to grow our parenting community network,” said Roshni Mahtani, theAsianparent’s Founder & Group CEO. theAsianparent is available in 11 languages and 12 countries, with a total community reach of nearly 30 million parents.
The Mediacorp Digital Network now comprises 10 digital brands owned and operated by Mediacorp – CNA, CNA Lifestyle, CNA Luxury, TODAY, BERITA, Seithi, 8 World, Toggle, MeRadio and 8Days – as well as eight partner brands – ESPN, VICE, Singapore Tatler, YouTube, 99.co, Mothership, Popcorn and theAsianparent.
Mediacorp’s Chief Commercial and Digital Officer Parminder Singh said, “We are delighted to welcome Mothership, Popcorn and theAsianparent to the Mediacorp Digital Network, cementing our position as the top digital network in Singapore. The Mediacorp Digital Network delivers the best of Mediacorp and its partners to consumers, and these partnerships enable greater scale and further strengthen our suite of content solutions for advertisers and agencies.”
Advertisers and agencies can advertise on the Mediacorp Digital Network with white-glove managed service by Mediacorp’s sales teams or access audiences programmatically via the Singapore Media Exchange.
The partnership with Popcorn is effective immediately, while the partnerships with theAsianparent and Mothership are effective 1 January 2020 and 1 February 2020, respectively.
1Source: Comscore Multiplatform, Singapore for the period from July 2019 to September 2019
2In terms of being the number one local video network by monthly viewers and video views, and the number one local digital network by average time spent per visitor
3Mediacorp is officially the number one local OTT platform, local digital radio platform and lifestyle platform. Mediacorp is also among the top two news networks in Singapore.