For immediate release
MediaCorp forms Digital Group to sharpen digital strategy
Singapore, 26 June 2015 - Singapore's multimedia company MediaCorp has created a Digital Group to focus on products and services for online consumers and marketers.
From 1 July, Shane Mitchell will lead the Digital Group as Chief Digital Officer reporting to Shaun Seow, Chief Executive Officer. The new group will be one of six in MediaCorp’s organisational structure, aimed at accelerating its digital transformation.
The company’s vision has seen MediaCorp investing in several digital native firms, including Kapanlagi Network (KLN), which is among Indonesia’s fastest growing. MediaCorp also created a digital-first newsroom, breaking stories on its popular digital platforms before television, radio or print. The revamped version of over-the-top service Toggle brings together the company's rich video offerings and entertainment editorial previously published via xinmsn.sg. In addition, vertical solutions targeting fashion, food and youth are being launched.
Moving forward, the Digital Group will focus on product innovation, social and content marketing, and growing audiences both in breadth and depth. One of its units, the Brand Studio, will offer digital solutions to address the needs of a growing band of companies investing in paid, brand and social content. The company has also started recruiting experienced digital producers, marketers and managers to raise the bar on user experience and audience development.
Shane Mitchell said, “The Digital Group will help drive the next generation of MediaCorp content and services, introducing new and compelling ways to tell stories, and connect consumers and marketers. We are very open to collaboration and we are looking at a range of strategic partnerships with key digital players. I am excited to be in the vanguard of making MediaCorp a truly digital company with an online-first strategy for all content.”
Issued by Brand and Communications, MediaCorp.
For more information, please contact:
Head, Brand and Communications
MediaCorp is a Singapore-based media company with a complete range of platforms, spanning television, radio, newspapers, magazines, digital and out-of-home media.
It pioneered the development of Singapore’s broadcasting industry, with the broadcast of Radio in 1936 and Television in 1963. Today, MediaCorp has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to virtually all adults in Singapore every week.
Initiatives in the new digital space include Internet TV-on-demand, High Definition TV broadcast and Over-the-Top (OTT) interactive services.
Beyond Singapore, MediaCorp is an active regional player through co-productions in TV dramas and movies, magazines publishing, as well as Channel NewsAsia International, one of the first Asian-owned English news channels.
Our strategic collaborations in the region include Kapanlagi Network, an Indonesian digital native company which owns several leading lifestyle, news and entertainment websites. MediaCorp has majority share in Cubinet Interactive, a Malaysian digital games publisher, and owns a stake in Reebonz, one of the region’s fastest growing luxury online retailers as well as Vietnam television’s International Media Corporation.
Winner of numerous international awards and accolades including Asian Television Awards’ Terrestrial Broadcaster of the Year, MediaCorp’s mission is to engage, entertain and enrich audiences by harnessing the power of creativity.
For more information, please visit mediacorp.sg.