MediaCorp galvanizes its platforms to raise funds for South Tropical Storm and earthquake victims

For immediate release
Media Release


MediaCorp galvanizes its platforms to raise funds for South Tropical Storm and earthquake victims


Singapore, 12 October 2009 – To help victims of the recent disasters inflicted by the south tropical storms and earthquake in the region, MediaCorp is leveraging on its multi-media platforms to encourage Singaporeans to donate to Project Hope, a humanitarian charity special produced by MediaCorp and telecast ‘live’ on Monday, 19 October 2009 from 8.30 to 10.30pm over Channel 5, Suria, TVMobile and the outdoor screens at Orchard Central. Over 100 MediaCorp, local and ASEAN artistes will participate in Project Hope - which will be the first TV charity show to benefit the victims of the affected populations in ASEAN. All donations will be channelled to Singapore Red Cross, Habitat for Humanity and Mercy Relief which have launched public appeals for survivors of Typhoon Ketsana in Indochina and the Padang earthquake in Indonesia. MediaCorp will underwrite the full cost of production.

Lines are open till Monday 26 October 2009 midnight for the following donation amounts*:

1900-112 5010 $10 donation
1900-112 5020 $20 donation
1900-112 5050 $50 donation

*Administrative fee of $0.21 (inclusive of GST) chargeable for each call

For individuals and corporations who wish to donate above $50, they can call in during the live show on a special number which will be manned by television and radio personalities.

Mr. Lucas Chow, MediaCorp CEO says, “As the region unites in grief, we also hear of many heroic acts of courage and kindness. We at MediaCorp feel strongly that we can give hope to the victims and their families, which is why we have called our television special, Project Hope. We urge the public to donate generously to help the millions affected by the recent spate of calamities.”

Project Hope will be telecast ‘live’ on Monday, 19 October 2009 from 8.30 to 10.30pm over Channel 5, Suria, TVMobile and the outdoor screens at Orchard Central. The encore telecast will be on Sunday 25 October 2009 on Suria from 11am to 1pm, and on Channel 5 from 4.30pm to 6.30pm.

Issued by MediaCorp Pte Ltd

For more information, please contact:

Clarence Pong
Head
Corporate Communications and Marketing
MediaCorp
DID: 6350-3343
Fax: 6251-5628
Email: clarencepong@mediacorp.com.sg


About MediaCorp

MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media.

It pioneered the development of Singapore’s broadcasting industry, with the broadcast of Radio in 1936 and Television in 1963. Today, MediaCorp has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to all adults in Singapore every week.

Our industry firsts include the Digital Video Broadcast technology for outdoor digital television, and Asia’s first Digital Audio Broadcast radio service. Initiatives in the digital space include online classifieds, Internet TV-on-demand and High Definition TV broadcast.

MediaCorp is an active regional player through co-productions in TV dramas and movies, magazines publishing, as well as Channel NewsAsia International, the only Asian-owned English news channel.

Our financial and strategic relationships in the region since 2007 include a venture with Indonesia's most integrated media company PT Media Nusantara Citra and its parent, Global Mediacom, and International Media Corporation in Vietnam, set up to develop and produce television entertainment and economic news content.

Winner of numerous international awards and accolades including Asia Television's Broadcaster of the Year, MediaCorp’s vision is to become Asia’s top media company, delivering valued content to the world.

For more information, please visit www.mediacorp.com.sg