MediaCorp headlines the environment with Saving Gaia

For immediate release
Media Release


Singapore, 4 June 2010 – MediaCorp kicks-off its fourth Saving Gaia campaign on World Environment Day, 5 June 2010. From what started as a documentary series on Channel NewsAsia, Saving Gaia has grown into a month-long multi-platform and multi-faceted campaign which has become synonymous with environmental awareness and going green. On World Environment Day, MediaCorp’s key media platforms will adopt a green hue, the symbolic colour for the environment. This means a temporary colour change for MediaCorp’s popular television channel logos (Channel 5, 8, U, Suria, okto, Vasantham and Channel NewsAsia) and websites, radio station logos on websites and MeRadio, the mastheads for TODAY, 8 Days and i-weekly. 

The highlights of this year’s campaign are:

* Television advertisement campaign
With the tagline of “If we save our planet we save ourselves”, this year’s campaign takes on an emotive tone, personifying mother earth as a living, breathing entity that deserves the same respect, care and protection as any other human being. With celebrities taking on the “role” of a suffering mother earth, the series of advertisements hope to lead viewers to a greater sense of ownership and action for the environment.

* The Gaia Life Challenge
The onsite competition in search of Singapore’s most Gaia-friendly person returns. Contestants will live in a Perspex home for 24 hours, and test their Gaia knowledge in onsite challenges. Interested contestants can sign up at http://www.savinggaia.sg/ 

* The Gaia Pledge
The public can take part in the Gaia pledge during the 24-hour Gaia Challenge at Bugis Junction (Bugis Square). Simply make a pledge to save Mother Earth, and receive a free eco- friendly bag (whilst stocks last). Bag redemption is between 11:30am to 1pm on 26 and 27 June 2010. 

In addition, MediaCorp's television, radio and print platforms will run green programmes, features and tips, all geared towards getting viewers, listeners and readers excited about doing their part for the environment (please refer to Annex for all telecast details):


* Channel NewsAsia 
The Saving Gaia documentary series returns for its fourth season. Viewers will also get their daily dose of green from experts on Primetime Morning, as well as green tips through the day. 

* Channel 5 and 8
MediaCorp artistes will encourage Singaporeans to do their part through a series of green interstitials on easy-to-do recycling, energy and water saving practices.

* okto
Viewers of okto can look forward to Home, a film by famed aerial photographer, journalist and environmentalist Yann Arthus-Bertrand and produced by Luc Besson.

* Radio 
All of MediaCorp’s radio stations will broadcast their own green tips, facts and contests to get listeners on the green bandwagon. The stations are English language 938LIVE, 987FM, Class 95FM, Gold 90.5FM, Lush 99.5FM, and Symphony 92.4FM, Chinese language Capital 95.8FM, Love 97.2FM and Y.E.S. 93.3FM, Malay language Ria 89.7FM and Warna 94.2FM and Tamil language Oli 96.8FM. 

Capital 95.8FM will take the recycling message further with their e-waste recycling event while Gold 90.5FM takes their listeners on a Green Tour at Gardenasia. Fathers and their kids get in on the action too, at the Oli 96.8FM-North West CDC Beach Cleaning cum Family Day. (more details on both events in the Annex).

* TODAY
TODAY will publish a series of environmentally-themed news stories.

* Manja
Manja will share with its readers handy conservation ideas at home.

* Mother & Baby
Mother & Baby helps mums find out if they are eco-friendly in a quiz, and dispenses helpful 
reduce, recycle and recycle tips. 

* xinmsn
Entertainment website xinmsn will carry interviews of celebrities going green.


More information on the programmes and activities can be found in the Annex.

Issued by Corporate Communications, MediaCorp

For more information, please contact:
Gwendolyn Loh
Manager
Corporate Communications
MediaCorp
Tel : (65) 63503945
Fax: (65) 62515628
Email: gwendolyn@mediacorp.com.sg



About MediaCorp

MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media.

It pioneered the development of Singapore’s broadcasting industry, with the broadcast of Radio in 1936 and Television in 1963. Today, MediaCorp has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to all adults in Singapore every week. 

Our industry firsts include the Digital Video Broadcast technology for outdoor digital television, and Asia’s first Digital Audio Broadcast radio service. Initiatives in the digital space include online classifieds, Internet TV-on-demand and High Definition TV broadcast. 

MediaCorp is an active regional player through co-productions in TV dramas and movies, magazines publishing, as well as Channel NewsAsia International, one of the first Asian-owned English news channels.

Our financial and strategic relationships in the region since 2007 include a venture with Indonesia's most integrated media company PT Media Nusantara Citra and its parent, Global Mediacom, and International Media Corporation in Vietnam, set up to develop and produce television entertainment and economic news content.

Winner of numerous international awards and accolades including Asia Television's Broadcaster of the Year, MediaCorp’s vision is to become Asia’s top media company, delivering valued content to the world.

For more information, please visit www.mediacorp.com.sg


Annex 1

The Gaia Life Challenge (http://www.savinggaia.sg/) 
This year’s Gaia Life Challenge to find Singapore’s most Gaia-friendly person will be held at Bugis Junction, Bugis Square, on 26 to 27 June. Contestants will live in a perspex home for 24 hours and their Gaia knowledge will be tested in onsite challenges.


Saving Gaia series 4: The Green Reapers, Wednesdays 8:30pm, 2 June to 7 July, Channel News Asia
Meet the man known as ‘glacier man’ in India. As glaciers recede due to global warming, he builds his own. Can you imagine plastic being converted to petrol? One woman did and she is now worth millions.

Just as the world recoils from green fatigue, the fourth season of Saving Gaia searches out “eco-preneurs” who are undeterred by it. Theirs is a solution that is not only environmentally friendly but economically viable. For in crisis, there is opportunity. And these heroes have discovered where the opportunity is.

Through their stories, we can also examine the larger landscape of which they live in, and the level of environmental awareness in those countries. Each eco-preneur has their story of trial and error, of taking the first step, and of their journey to energy efficiency.

Their stories are at once simple, yet poignant. Their solutions common, yet effective.


Home, 5 June, Saturday 10pm, okto
In 200,000 years on earth, humanity has upset the balance of the planet, established by nearly four billion years of evolution. The price to pay is high, but it’s too late to be a pessimist: humanity has barely ten years to reverse the trend, become aware of the full extend of its spoliation of the Earth’s riches and change its patterns of consumption. 

By bringing us unique footage from over fifty countries, all seen from the air, by sharing with us his wonder and his concern, with this film Yann Arthus-Bertrand lays a foundation stone for the edifice that, together, we must rebuild.


Capital’s 95.8FM Save the Earth-E-Waste Recycling 2010, 19 & 26 June, Saturdays
This is the 4th year that Capital is organizing the event. An island-wide campaign, the event aims to raise awareness on the importance of recycling, with an emphasis on E-waste recycling (for electrical and electronic goods).

On 19 and 26 June (Saturday), Capital 95.8FM will encourage listeners to go to selected locations to donate their electrical & electronic 'trash'. For every product donated, the sponsor will make a contribution to Capital’s adopted charity, Singapore Children’s Society. 

Gold 90.5FM Green Tour, 12 June, Saturday
Gold 90FM goes green in June by taking listeners to Gardenasia to experience the environmental-friendlier way of life. Starting with a tour of Gardenasia, listeners will also get the opportunity to create new household items from recycled material in a specially designed workshop. The Gold Green Tour gives listeners a better appreciation of what nature has to offer when experienced holistically.

Oli 96.8FM Beach Cleaning cum Family Day, 26 June, Saturday, Pasir Ris Park
Oli 96.8FM collaborates with North West CDC for a Celebration of Fathers’ Day at the Beach and as part of these celebrations, we will be getting fathers and their children to help clean up the beach.