For immediate release
MediaCorp Invests in online gaming, Cubinet Interactive
Singapore, 29 May 2013 – MediaCorp Pte Ltd announced today that it has taken a majority stake in Cubinet Interactive (MSC) Sdn Bhd, a Kuala Lumpur-based digital games publisher with a growing reach into five Asian countries.
Cubinet offers a variety of both casual and Massively Multiplayer Online Role-Playing (MMO) games, including the popular 9Yin and Forsaken World. Started in 2006, Cubinet has a base of mainly young adult gamers in Malaysia, Singapore, Thailand, Philippines and Vietnam. It offers an online point-based redemption system and has even gone into online comics.
Staffed with industry experts, a strong distribution network and a global community, Cubinet also offers an online point-based redemption system (CubiBonus), casual platform games (CubiGames) and an online comic portal (Comixo) to build a seamless online entertainment portal.
MediaCorp CEO Shaun Seow says, “Our investment in Cubinet rides on the burgeoning MMO and casual games market in Asia, but it goes beyond that. It's a strategic fit with our outreach to youths, who spend a lot of time online. Cubinet's reach provides a regional audience for our youth-oriented services. In turn, MediaCorp is keen to see how for example, Cubinet's content could be turned into popular TV shows. The possibilities are endless."
Cubinet Interactive CEO Andy Choe says, “We're excited by the market for MMO games, which is growing in terms of the number of gamers, and how much they spend online. We aim to stay ahead of the competition by really knowing our customers and understanding their preferences and habits. We're delighted to have MediaCorp as an investor and partner. We see many synergistic areas as we roll out new products and services to the region. So watch this space.”
Issued by Corporate Communications, MediaCorp
For more information, please contact:
Corporate Communications and Marketing
MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media.
It pioneered the development of Singapore’s broadcasting industry, with the broadcast of Radio in 1936 and Television in 1963. Today, MediaCorp has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to all adults in Singapore every week.
Initiatives in the new digital space include Internet TV-on-demand, High Definition TV broadcast and Over-the-Top (OTT) interactive services.
Beyond Singapore, MediaCorp is an active regional player through co-productions in TV dramas and movies, magazines publishing, as well as Channel NewsAsia International, one of the first Asian-owned English news channels.
Our financial and strategic relationship in the region includes International Media Corporation in Vietnam, which was set up to develop and produce television entertainment and economic news content. MediaCorp also has a stake in Singapore-based retail firm Reebonz Pte Ltd, one of the region’s fastest growing luxury online retailers.
Winner of numerous international awards and accolades including Asian Television Awards’ Terrestrial Broadcaster of the Year, MediaCorp’s vision is to become Asia’s top media company, delivering valued content to the world.
For more information, please visit mediacorp.sg.
About Cubinet Interactive Group
Cubinet Interactive Group is engaged in developing and publishing high-quality game products in the Southeast Asia market. Composed of a large number of senior experts in all aspects, Cubinet Interactive also has strong network support and a strong user's community. In addition to the publication and operation of games in Malaysia and Singapore, Cubinet Interactive also develops business throughout the rest of Southeast Asia region. Through cooperation with Perfect World, the company successfully launched "Perfect World II" in Malaysia and Singapore. "Perfect World II" was one of the best performing online games in Southeast Asia in 2007. In addition, the company also introduced other Perfect World games including "Battle of the Immortals," "Legend of Martial Arts," "Chi Bi," "Zhu Xian" and "Hot Dance Party" to the region where they also became popular.
For more information, visit www.cubinet.com.