For immediate release
MediaCorp kicks off new Saving Gaia campaign in celebration of World Environment Day
Singapore, 5 June 2015 – Saving Gaia, MediaCorp’s green initiative returns today with a brand new campaign to raise public awareness of environmental issues.
Previous Saving Gaia campaigns have highlighted the need to build a greener world together around Saving Gaia’s catchy song ‘Save my World’ which resonates well with people of all ages. This year, a special green super hero mascot ‘Little Gaia’ is created for the music video to convey the theme for this year focusing on discouraging food wastage, reducing the use of plastic bags and littering/dumping in the sea.
As a reminder to everyone to go ‘green’, the logos of MediaCorp’s key platforms including television channels, websites and social media sites will adopt a green hue - the symbolic colour of the environment – for 24 hours.
For the months of June and July, MediaCorp television and radio platforms will also feature ‘green’ content to educate and spread the message. Full programme listing can be found in the Annex.
Besides environmental programmes, MediaCorp is also organising a beach clean-up for MediaCorp staff volunteers at Pasir Ris Beach on Saturday 6 June. A second beach clean-up for the year has been scheduled for September to coincide with the International Coastal Cleanup Day.
Ms Karen Yew, Head of Brand & Communications, MediaCorp said: “The campaign encourages us to think about our impact on the environment. People have the tendency to believe that someone else will come forward with a big solution to save our world, but we all need to act small and find pragmatic ways to fight climate change”.
For more information on MediaCorp’s Saving Gaia initiative, please visit the following platforms:
Official website: savinggaia.sg
Issued by Brands & Communications department, MediaCorp
For more information, please contact:
Brands & Communications
MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media.
It pioneered the development of Singapore’s broadcasting industry, with the broadcast of Radio in 1936 and Television in 1963. Today, MediaCorp has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to all adults in Singapore every week.
Initiatives in the new digital space include Internet TV-on-demand, High Definition TV broadcast and Over-the-Top (OTT) interactive services.
Beyond Singapore, MediaCorp is an active regional player through co-productions in TV dramas and movies, magazines publishing, as well as Channel NewsAsia International, one of the first Asian-owned English news channels.
Our strategic collaborations in the region include Kapanlagi Network, an Indonesian digital native company which owns several leading lifestyle, news and entertainment websites. MediaCorp has majority share in Cubinet Interactive, a Malaysian digital games publisher, and owns a stake in Reebonz, one of the region’s fastest growing luxury online retailers as well as Vietnam television’s International Media Corporation.
Winner of numerous international awards and accolades including Asian Television Awards’ Terrestrial Broadcaster of the Year, MediaCorp’s mission is to engage, entertain and enrich audiences by harnessing the power of creativity.
For more information, please visit mediacorp.sg.
1 June – 20 July
Every Monday on hourly bulletins
Asia embarks on a green revolution as countries in the region gear up to tackle threats facing the environment. From India to Indonesia, from corporate-initiatives to grassroots efforts, Channel NewsAsia’s correspondents examine the efforts made by countries in the region to go-green.
Cities of Tomorrow
7-21 June, Sun 8pm
We are at the dawn of a third industrial revolution. Urban populations are continuing to grow, and every week, one million people around the world move to the city. At this breakneck pace, by 2050, 70% of all human life will be concentrated in cities. This documentary series takes the viewer on a trip around the globe to discover the most innovative, emblematic and fascinating urban experiments underway to transform urban living, through three episodes: New Cities, Smart Cities and Urban Farms.
Botanic Gardens – Stories & Secrets
28 June, Sun 8pm
The Singapore Botanic Gardens holds a unique and significant place in the history of not only Singapore but the region. In its long history, it has contributed much to the island’s cultural and natural heritage. So what stories can the gardens tell? What secrets can this green sanctuary in the city unveil?
10 June 9pm
The weekly current affairs programme Ethiroli will be doing a segment on environmental issues.
The Green Agenda
Every Wednesday 12.30pm
938LIVE is committed to raising awareness of green issues with its year-long talk show “The Green Agenda”, which broadcasts every Wednesday at 12.30pm.
Month of June
Green tips once every time belt.
Five times a day
One minute capsule of artistes talking about how they can help save the environment.
Green tips once every time belt.
Produce five green tips.
Produce five green tips to be aired every hour
There will be green tips at different time belt and songs related to the environment.