MediaCorp kicks off paid digital subscriptions of Style:

For immediate release
Media Release 

MediaCorp kicks off paid digital subscriptions of Style:
- Singapore’s first interactive digital magazine 

Singapore, 21 October 2010 – MediaCorp will be launching Singapore’s first interactive digital magazine with the November edition of Style:, with more titles to follow.

Style: on iPad will be a paid digital magazine that goes beyond the printed version, with video content and additional product information. Readers will be able to buy the digital edition at an introductory price of US$@1.99 from the Apple store, available from 30 October 2010. 

"We’d like to offer users a new experience, though the brand will be quintessentially Style: The digital magazine will be highly interactive, not just a PDF version of the hard copy, or a static format that you normally see online," says Ms Jessie Sng, Managing Director of MediaCorp’s Publishing division, at the launch of Style: Week 2010, where the September sampler was shown to advertisers and partners.

Future editions of digital Style: could include e-commerce, riding on a worldwide trend where users not only read about fashion, but also buys items featured online. Also, MediaCorp says readers can download free back copies once the November issue hits the Apple Store. 

After Style:, MediaCorp intends to launch more digital products specifically for media tablets from its stable of publications, including 8 Days and the popular TODAY newspaper.

"Surveys have found that digital magazines are more engaging, with readers spending 20-30 minutes versus just eight-nine minutes for magazine websites. Readers also generally pay more attention to display ads in digital magazines than they do online. These are positive developments for the publishing business, and MediaCorp is poised to ride this wave," says Mr Shaun Seow, Deputy CEO of MediaCorp’s news, radio, print and interactive businesses. 

"With the popularity of media tablets like iPad, as well as how users have taken to digital magazines, we expect electronic sales of our publications to take up as much as 20% of total sales within five years," says Mr Seow.

Ms Selina Ang, Marketing & Communications Manager of Cortina Watch Pte Ltd says, "there is a good reason why digital is all the rage now – pictures are sharp, colours are vibrant, and content can be interactive. From videos to location maps to web links, these added dimensions could make digital advertising an interesting marketing channel. "


Style: readership has been growing year on year, garnering close to 40,000 readers (AC Nielsen, 2009). This increase is bolstered by marquee events like Style: Week 2010, the second of its kind following a very success first run last year. This year's lineup includes more shopping privileges, exclusive promotion deals and workshops from 20 to 31 Oct 2010 only at ION Orchard. It will then end with a spectacular 2 day fashion show -"Style: on the streets", featuring a plethora of brands housed within ION.


Issued by Publishing, MediaCorp Pte Ltd


For more information, please contact:
Petrina-Jane Lee
Manager, Marketing 
Print, Magazines (Style: & Style: Men)
DID: (65) 6357 5006 
Fax: (65) 6254 2886
Mobile: (65) 9758 8075
Email: petrinalee@mediacorp.com.sg

About MediaCorp

MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media.

It pioneered the development of Singapore’s broadcasting industry, with the broadcast of Radio in 1936 and Television in 1963. Today, MediaCorp has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to all adults in Singapore every week. 

Our industry firsts include the Digital Video Broadcast technology for outdoor digital television, and Asia’s first Digital Audio Broadcast radio service. Initiatives in the digital space include online classifieds, Internet TV-on-demand and High Definition TV broadcast. 

MediaCorp is an active regional player through co-productions in TV dramas and movies, magazines publishing, as well as Channel NewsAsia International, one of the first Asian-owned English news channels.

Our financial and strategic relationships in the region since 2007 include a venture with Indonesia's most integrated media company PT Media Nusantara Citra and its parent, Global Mediacom, and International Media Corporation in Vietnam, set up to develop and produce television entertainment and economic news content.

Winner of numerous international awards and accolades including Asia Television's Broadcaster of the Year, MediaCorp’s vision is to become Asia’s top media company, delivering valued content to the world.

For more information, please visit www.mediacorp.com.sg

Other titles include: 
Entertainment genre
8 DAYS – Singapore’s top-selling English entertainment weekly
i-weekly – Singapore’s No. 1 Chinese entertainment weekly 

Lifestyle genre
STYLE: – Singapore’s fashion & beauty magazine in English
STYLE: WEDDINGS, www.styleweddings.sg – Supersize bi-annual guide and Singapore’s leading wedding magazine
STYLE: LIVING – Bi-annual interior decor magazine for the style-seeker
MANJA – Malay-language entertainment and lifestyle title
ELLE SINGAPORE – The local edition of the world’s leading fashion magazine
SINGAPORE FHM, – Singapore edition of the sexy, funny and useful companion for the alpha male
MOTHER AND BABY – Local edition of UK’s leading motherhood title
BABYCARE – A bi-annual guide for new mums