Mediacorp launches centralised creative unit to deliver integrated marketing solutions for clients' evolving needs

Singapore, 27 March 2019 – Mediacorp today announced the launch of Creative Central, an integrated creative powerhouse to meet its clients’ creative and content marketing needs. The newly formed unit will provide seamless, end-to-end support to clients looking to run integrated marketing campaigns across Mediacorp’s suite of content and transmedia platforms.

Previously, clients worked with multiple departments, such as strategic planning, advertising, content creation and social media amplification to execute their marketing plans. Going forward, they will only need to liaise with a single point of contact.

Creative Central brings together a talented creative team who already work closely with hundreds of clients – from SMEs to Fortune500 brands – to connect with their customers using Mediacorp’s storytelling capabilities. Within Creative Central are Brand Studio, Bloomr.SG, Creative Services and Idea Factory. Their services span strategic insights and solutions to transmedia creative production and content marketing – all of which will be driven by insights from social listening. With Creative Central, brands can fully leverage Mediacorp’s platforms and content with ease, efficiency and efficacy.

Alan Seah, Head of Creative Central, said, “Constantly, we are hearing our clients share how important integrated storytelling is, whether to drive performance or for brand uplift. As we bring all our storytellers together, I’m excited to see the team deliver powerful integrated marketing solutions for our clients. ”

For more information about Creative Central, please visit www1.mediacorp.sg/creativecentral.

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Media contact

Mark Tan
Communications Specialist
Tel: +65 6350 3351
Email: mark.tan@mediacorp.com.sg

 

About Mediacorp

Mediacorp is Singapore’s largest content creator and transmedia platform, operating seven TV channels, 11 radio stations and multiple digital platforms including Channel NewsAsia (CNA), Singapore's most used news app, and Toggle, its digital video platform. Its mission is to engage, entertain and enrich audiences by harnessing the power of creativity.

Mediacorp pioneered the development of Singapore’s broadcasting industry, with radio broadcast in 1936 and television broadcast in 1963. Today, it reaches 99% of Singaporeans in four languages and has a growing Asian audience base through CNA as well as entertainment content that is distributed across markets in the region.

The Mediacorp Partner Network brings Mediacorp together with industry-leading brands like ESPN, Edipresse Media and 99.co to deliver rich content for consumers and effective solutions for advertisers.

Mediacorp is the recipient of industry accolades including New York Festivals, World Media Festivals, PromaxBDA (World and Asia) and Asian Academy Creative Awards.

For more information, please visit mediacorp.sg.