Mediacorp launches creators’ network for budding independent creators

For Immediate Release

Media Release    

Mediacorp launches creators’ network for budding independent creators

Singapore – 8 September 2017: Ideas. Creations. Expressions. This is what Mediacorp Creators Network, Bloomr.SG, will help local content creators deliver, as Mediacorp embarks on its newest initiative to nurture and empower independent creators. These creators are digital natives who connect with their communities around interesting ideas, consumer and cultural trends, causes and movements.

Mediacorp is inviting all talented and passionate creators to be part of a new force in the creative ecosystem, inspired by the spirit of innovation that Mediacorp is driven by. Offering a conducive ideation environment, mentorship and extensive network, including Mediacorp’s original IP and state-of-the art digital resources, Bloomr.SG aims to give creators the platform and resources to create innovative formats in content and brand storytelling, build their own communities and sustain their passion for content creation.

At the 8 September launch event held at !DEA@ The Arena, Mediacorp Campus, Bloomr.SG showcased 10 creators who have signed up with the network, specialising in genres such as Vlogs, Gaming, Comedy, Animation, DIY, Make-Up Hauls to Talk shows. Collectively they reach over 850,000 subscribers and have generated over 160 million video views on YouTube.

The network is already reaping dividends as one of the creators, Trevmonki, will be producing social media extensions for Mediacorp’s Channel 8’s year-end blockbuster drama series, My Friends From Afar. VizPro International, Mediacorp’s events arm for regional and world class live entertainment, has also engaged four creators to produce social media content for the upcoming The Addams Family musical, to be staged at MES Theatre in November.

Trevor Tham, a creator from Trevmonki, said, “We are constantly inspired by stories around us and as aspiring filmmakers, we are looking to produce our very own drama series be it on Toggle, TV, or cable channels. We see this collaboration as a great opportunity for us to work with other YouTubers and learn from some of the industry experts with different skill sets on video production. With that knowledge, we can upgrade ourselves and our channel.”

Increasingly, brands are turning to these creators to join in their conversations and tap on their influence to connect with target audiences.

Parminder Singh, Chief Commercial and Digital Officer, Mediacorp said, “In today’s world, everyone can be a source of creativity. Through Bloomr.SG, Mediacorp aims to cultivate a new wave of disruptive storytellers who create content for the new generation. Mediacorp’s advertising partnerships will provide them monetisation strength, freeing them up to do what they do best, 'be creative'. At the same time brands will benefit from their contemporary & innovative approach to storytelling for compelling brand narratives."

For more information on how you can sign up as a creator, please visit https://bloomr.sg/ or email bloomr.sg@mediacorp.com.sg.

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Media contact

Karen Chu
Brand Marketing Manager
Mediacorp Creators Network, Digital
Tel.: +656350 3134
Email: karenchuhy@mediacorp.com.sg

Yeong Lai Lai
Brand and Communications Specialist
Mediacorp
Tel.: +656350 3945
Email: yeonglailai@mediacorp.com.sg


About Bloomr.SG

Bloomr.SG is Mediacorp’s Creators Network that aims to foster the new wave of empowered content creators. Bloomr.SG provides a conducive environment and extensive network support and mentorship for content creators to flourish. The network offers the platforms and resources for them to thrive, empowering them to collaborate with other like-minded folks, create and optimize their content and brand, and build their own community. Bloomr.SG seeks to create IPs for content verticals that add value to Mediacorp and represent areas of strength for future thinking content.

About Mediacorp

Mediacorp has the widest range of media platforms in Singapore spanning digital, television, radio, print and out-of-home media. Its mission is to engage, entertain and enrich audiences by harnessing the power of creativity.

Mediacorp pioneered the development of Singapore’s broadcasting industry, with the radio broadcast in 1936 and television broadcast in 1963. Today, the company has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to virtually all adults in Singapore weekly.

Mediacorp is an active regional player through Channel NewsAsia International, drama co-productions and collaborations in magazine publishing and online media. Its investments include majority share in Kapanlagi Network, Indonesia’s largest independent digital media as well as stakes in Reebonz, one of the region’s fastest growing luxury online retailers and Vietnam television’s International Media Corporation.

Mediacorp was named Terrestrial Broadcaster of the Year for the 13th time at the Asian Television Awards in 2016.

For more information, please visit mediacorp.sg.

Annex 1

1. Brasel Seng - She makes –DIY-related content as well as entertainment, lifestyle and beauty videos

2.  Charissa Goh (Charissahoo) – She makes –fun Kpop tutorials, covers and funny videos

3.  Mohammad Hussian (LonewolfHBS) - Hobbyist animator –looking into gaming videos; He makes –story-focused videos (with repurposed game animation scenes)

4.  Shawne Koh (Shawneydepp) - He makes –music and travel (both local and international) videos

5. Titan Tan (Titan Tyra) - She focuses on –lifestyle, makeup & beauty, funny skits and challenges as well as travel diaries

6. Trevor Tham & Leonard Lau (TrevMonki) – They make –comedy skits, challenge videos, dance videos and short films

7. Umehara Keiji (UMEANDHARA) - He makes –VLogs, arcade & game, challenges and review videos

8. Wang Xiao Fan (Untamed Little Wolf) - She makes –journaling, art, cooking and nail videos

9. Chua Zong Han (Zatayayummy) - He makes –recipes, foodDIY and lifestyle videos

10. Celine Leong (MiniMoochi) – She makes – comedy skits, social commentary and VLogs