MediaCorp launches first "intelligent" digital reading platform in Singapore

For media release

MediaCorp launches first "intelligent" digital reading platform in Singapore 

Singapore, 31 March 2008 – MediaCorp has launched a revolutionary digital platform that promises an easy and intelligent way to access and read the latest news and entertainment updates online or offline.

The aptly-named MediaCorp EasyReader, obtained by downloading a free application software, allows users to:
. Sync and download the news from any internet connection once onto their computer, enabling them to read it anytime, anywhere.
. Search content using its dedicated engine, backed by 30 days of archived news
. Read downloaded content without needing to scroll the page. This is possible because the display of the content "adjusts" to the length of article and the point size of the text.

The software is the result of a partnership between MediaCorp, E-Books System and Microsoft. Believed to be the first in this part of the world, it is akin to the Reader software available for New York Times.

The first content to be introduced on MediaCorp EasyReader’s Beta version is TODAY, Singapore's 2nd most read English newspaper.

Mr Shaun Seow, MediaCorp Deputy CEO (News, Radio and Print), says, "When testing the EasyReader service on focus groups, we found very ready acceptance. They were most impressed by how the text is refitted automatically and almost intuitively to the screen size when the text becomes larger or smaller. We hope our online users will find EasyReader useful, and we appreciate feedback on the Beta version. Very soon, we will be adding more content from MediaCorp's magazines, television channels and radio stations, and even non-MediaCorp sources. It underlines MediaCorp’s commitment to offer creative ways for our audiences to access our content, and cost effective ways for our advertisers to reach out to their targeted clients."

"TODAY’s readership has been growing since our inception seven years ago, reaching some 590,000 readers currently. We’ve bucked the declining trend of newspaper reading in Singapore and worldwide as we are constantly thinking of new ways of reaching out to our readers. Our size is an advantage, as it's handy. We're accessible at the right places. We're the first here to have a PDF version of our paper online. And now, with the introduction of TODAY Digital Edition on MediaCorp EasyReader, we’re well placed in the evolution of digital newspapers," says Mr Philip Koh, Managing Director, MediaCorp Press.

"The ability to create compelling user experiences that meet business needs efficiently and effectively is crucial to drive competitive advantage," says Barney Lau, Microsoft Singapore General Manager. "Mediacorp's EasyReader is definitely a step in the right direction. By leveraging software plus services on the Microsoft platform, their users can consumer content in an engaging, natural and interactive manner."

Dr Ho Seng Beng, E-Book Systems President says, "We are very excited to collaborate with MediaCorp to provide this latest online technology for delivery of news and articles to their readers. This technology provides an excellent online reading experience through its innovative, user friendly and feature rich interface."

To experience the MediaCorp EasyReader, register at www.TODAYonline.com to download and install the software/s. Registered users of TODAYonline email alerts will be sent an email with the relevant download link, and instructions to download EasyReader using existing user IDs and passwords.


Issued by Corporate Communications, MediaCorp

For more information, please contact:
Clarence Pong
Senior Manager Corporate Communications
Tel: (65) 6350 3343
Fax: (65) 6251 5628
E-mail: clarencepong@mediacorp.com.sg


About MediaCorp

MediaCorp is Singapore's leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies and digital media.

It pioneered the development of Singapore's broadcasting industry, hitting the radio airwaves in 1936 and beaming the first TV pictures in 1963. Today, MediaCorp has over 55 products in four languages (English, Mandarin, Malay and Tamil), that reaches to all adults in Singapore each week.

Among them are industry firsts such as the first in the world to use Digital Video Broadcast technology for outdoor digital television, and Asia's first Digital Audio Broadcast radio service. Initiatives in the digital space include a highly successful online classifieds, Internet TV-on-demand and High Definition TV broadcast.

Beyond Singapore, the diversified group is making its presence felt through co-productions in TV dramas and movies, magazines publishing, as well as Channel NewsAsia International, the only Asian owned English news channel.

In 2007, it entered into a financial and strategic relationship with Indonesia's most integrated media company PT Media Nusantara Citra and its parent, Global Mediacom.

Winner of numerous international awards and accolades including Asia Television's Broadcaster of the Year, MediaCorp's vision is to become Asia's top media company, delivering valued content to the world.


For more information, please visit www.mediacorp.com.sg.