For immediate release
MediaCorp platforms go ‘Green’ to kick-start the annual Saving Gaia month
Singapore, 5 June 2012 – MediaCorp key media platforms logos adopt a green hue today, the symbolic colour for the environment as part of the annual Saving Gaia campaign to coincide with the World Environment Day.
The temporary colour change will be reflected in MediaCorp’s popular television channel logos (Channel 5, 8, U, Suria, okto, Vasantham and Channel NewsAsia); logos on websites (mediacorp.sg, channelnewsasia.com, TODAYonline, xinmsn); and the mastheads for TODAY, 8 DAYS and i-Weekly.
This year’s advertising campaign, ‘Save my World’ puts the spotlight on environmental issues with Saving Gaia programme as the main highlight. The Saving Gaia documentary series returns on Wednesdays from 13 June on Channel NewsAsia, focus on sustainable living in Asia. Many of us take modern conveniences for granted, indulging in a lifestyle that is endangering Gaia, our mother earth. To save Gaia from declining precipitously, the documentary urges us to look at some of our living patterns and adopt the thoughtful solutions for our material-crazed world.
In addition, MediaCorp’s television, radio and print platforms will run green programmes, features and tips, all geared towards getting viewers, listeners and readers excited about doing their part for the environment:
Channel NewsAsia - BITTER SEEDS, Tuesday, 5 June, 11pm
Rural villages in India are struck by an alarming rate of farmer suicides; one death occurs every 30 minutes. What is causing this epidemic? A daughter of one of the farmers uncovers a link between the suicides and the marketing mayhem of an American firm that convinced farmers to abandon traditional farming techniques for genetically modified seeds that promised faster crop production and higher profits.
Vasantham – Ethiroli Sr 9, Wednesday, 6 June, 9pm
Environmental focus Tamil current affairs show Ethiroli Sr 9 where the host will talk about the activities that have taken place in Singapore, to save the environment. They will also highlight environmental issues that Singapore currently faces, including climatic changes, as well as discuss alternative energy options available to us.
Variety show JUS! Sr 4 is a feature story on how Singapore became the country with the largest carbon footprint, per head, in the Asia-pacific region. To be aired on 18 June, 8.30pm.
MediaCorp’s radio stations will broadcast green tips, facts and contests to get listeners on the green bandwagon. The stations are English language 938LIVE, 987FM, Class 95FM, Gold 90.5FM and Symphony 92.4FM, Chinese language Capital 95.8FM, YES 93.3FM, Malay language Ria 89.7FM, Warna 94.2FM and Tamil language Oli 96.8FM.
Capital 95.8FM Save-The-Earth《拯救地球大行动2012》, 17 & 24 June, 3 to 6pm at Toa Payoh Cash Converter and selected community clubs
Capital 95.8FM’s “Save The Earth 2012” campaign aims to raise awareness on the importance of the three R’s of the environment: Reduce, Reuse, Recycle, ultimately raising funds for our adopted charity – Tsao Foundation.
Warna 94.2FM Cintai Bumi, 30 June 2012, 9.00am, Tiong Bahru Park
Warna’s DJs have decided to put together their money to purchase 2 trees which will be planted at Tiong Bahru Park. There will be a green walk through the park as listeners are highly encouraged to forgo their IT gadgets for a day and join us in playing a part to show our love to Mother Earth.
Ilovebooks.com 1 June to 14 June 2012
ilovebooks.com turns the spotlight on the environment with a book shelf dedicated to “green” e-books. These range from reference books on environmental issues and biographies of eco-warriors, to coffee table books on green architecture and young fiction that teaches children about the impact of man’s action on the environment.
Issued by Corporate Communications, MediaCorp.
For more information, please contact:
Yeong Lai Lai
DID: 6350 3945
Fax: 6251 5628
MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media.
It pioneered the development of Singapore’s broadcasting industry, with the broadcast of Radio in 1936 and Television in 1963. Today, MediaCorp has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to all adults in Singapore every week.
Our industry firsts include the Digital Video Broadcast technology for outdoor digital television, and Asia’s first Digital Audio Broadcast radio service. Initiatives in the digital space include online classifieds, Internet TV-on-demand, High Definition TV broadcast.
MediaCorp is an active regional player through co-productions in TV dramas and movies, magazines publishing, as well as Channel NewsAsia International, one of the first Asian-owned English news channels.
Winner of numerous international awards and accolades including Asian Television Awards’ Terrestrial Broadcaster of the Year, MediaCorp’s vision is to become Asia’s top media company, delivering valued content to the world.
For more information, please visit www.mediacorp.com.sg.
For immediate release