MediaCorp launches its first interactive idol web-drama

For immediate release
Media Release 
  
 
MediaCorp launches its first interactive idol web-drama
- Let’s Play Love will be available on xinmsn video platform from April 4
 
Singapore, 8 March 2011 – Singapore’s leading online portal xinmsn will celebrate its first anniversary come April, hot on the heels of twelve months of strong and robust growth. To mark its first birthday, xinmsn will launch its first interactive web-drama entitled Let’s Play Love on 4 April 2011.
 
Let’s Play Love is the first of many web originals that will be offered in the new “xinfirst” segment on xinmsn. Let’s Play Love is a purpose made-for web series produced by MediaCorp’s Chinese Drama unit, consisting of 20 three-minute episodes. Viewers are given the opportunity to contribute opinions to the show, which will be integrated into future episodes. Users may also shape the drama and decide on the outcome of the show. The  web-drama will broadcast in blocks of five episodes, then break for one week for the production to film the following fives episodes based on viewer input. The show will be broadcast on Channel U after its release on xinmsn.
 
Viewers and fans can look forward to a romantic comedy based on a reality game show which features a stellar cast of popular singer Huang Jing Lun, Star Search finalists Jeffrey Xu, Romeo Tan, James Seah, Sora Ma, as well as MediaCorp artistes Bryan Wong, Michelle Chia and Teresa Tseng.
 
Mr Philip Koh, Managing Director, Interactive Media, MediaCorp says, “xinmsn’s performance has really surpassed our expectations. We are catching a whole new set of eyeballs on a platform which allows for greater feedback and interactivity. Let’s Play Love is made for the web generation. Through its interactive function we want to further engage the viewers and make xinmsn the go-to destination for valued entertainment.”
 
"As consumers are increasingly turning to the Internet for entertainment and information, Singapore content producers are seizing the new opportunities available. We look forward to more original web-based productions from MediaCorp and independent producers that exploit new media platforms to increase the value of their content properties," adds Mr Yeo Chun Cheng, Director, Broadcast and Music, Media Development Authority.
 
xinmsn, the online bilingual entertainment and lifestyle portal jointly developed by Microsoft and MediaCorp, has seen tremendous growth since its debut in April 2010 and has become Singapore's top portal attracting more than 1.9million unique visitors+ and also Singapore’s top video site with 4 million streams per month++.  For more information, please visit xinmsn.com
 
+ Comscore
++ Omniture 

   
Issued by Interactive Media Division, MediaCorp.
 
For more information, please contact:
 
Suzie Wang
Assistant Vice President
Interactive Media
Tel: 63503718
Email: suziewang@mediacorp.com.sg
 
Gwendolyn Loh
Senior Manager
Corporate Communications
Tel: 63503945
Email: gwendolyn@mediacorp.com.sg
 
About MediaCorp
 
MediaCorp is Singapore's leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media.
 
It pioneered the development of Singapore's broadcasting industry, with the broadcast of Radio in 1936 and Television in 1963. Today, MediaCorp has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to all adults in Singapore every week.
 
Our industry firsts include the Digital Video Broadcast technology for outdoor digital television, and Asia's first Digital Audio Broadcast radio service. Initiatives in the digital space include online classifieds, Internet TV-on-demand and High Definition TV broadcast.
 
MediaCorp is an active regional player through co-productions in TV dramas and movies, magazines publishing, as well as Channel NewsAsia International, one of the first Asian-owned English news channels.
 
Our financial and strategic relationships in the region since 2007 include a venture with Indonesia's most integrated media company PT Media Nusantara Citra and its parent, Global Mediacom, and International Media Corporation in Vietnam, set up to develop and produce television entertainment and economic news content.
 
Winner of numerous international awards and accolades including Asia Television's Broadcaster of the Year, MediaCorp's vision is to become Asia's top media company, delivering valued content to the world.
 
For more information, please visit www.mediacorp.com.sg