MediaCorp launches Singapore's first angled on-the-move billboard

For immediate release
Media Release


MediaCorp launches Singapore's first angled on-the-move billboard
 

Singapore, 13 May 2010 - MediaCorp has unveiled the latest addition to its Out-Of-Home platform. Named On-The-Move Billboard, it is the first angled mobile billboard in Singapore to hit the roads. This platform is created to cater to the requirements of advertisers looking for static advertising platform, yet cleverly providing an added mobility for targeted advertising. On-the-Move Billboard will complement OOH Media’s current palate of digital screens in ION Orchard and Orchard Central.

On-The-Move Billboard comes with three massive display panels: 7.3m x 3m (2 sides) and 2.1m x 3m (rear). The left and right panels are angled for maximum exposure. With LED lightings surrounding the borders of the billboard, the moving vehicle will be visually arresting, especially in the night. With its customized routes and flexible time belts for targeted advertising, high frequency of exposure amongst target audience is assured. 

“On-The-Move Billboard is ideal for short-term events, as the vehicle can be parked at the event’s venue for sampling, products display and many more engagement activities.”, said Mr. Thomas Ang, Head of OOH Media.

The first marketing campaign to tie up with On-The-Move Billboard is National Arts Council’s Singapore Arts Festival. 

“In line with this year's Singapore Arts Festival theme of 'Between You and Me', we want to build a closer relationship with our audiences. This platform is a unique way in which we can reach out to our target audience and get them buzzed about the Festival” said Mathilda de Boer-Lim, Head, Marketing Sales & Development, Singapore Arts Festival.

“Many factors led to our recommendation for On-the-move Billboard to our client, National Arts Council. One of the most important reasons is that MediaCorp's OOH advertising platform provided us an extensive reach to our target audience, in line with this year's Singapore Arts Festival theme of "Between You and Me." With the wide coverage and the flexibility of determining the route, not only can we reach out to CBD areas but the rest of the island as well”, said Priscillia Leow, Media Planner at ZenithOptimedia


For advertising solutions please call OOH Media at (+65) 6357 5792 or email ooh@mediacorp.com.sg 


Issued by MediaCorp OOH Media

For more information, please contact:
Thomas Ang
Head, OOH Media
MediaCorp Pte Ltd
DID: 6350 3039
Fax: 6253 8860
Email: thomasang@mediacorp.com.sg 


About MediaCorp OOH Media 

OOH Media, a MediaCorp enterprise, is the outdoor advertising arm which handles all Out-Of-Home advertising business. MediaCorp is Singapore's leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media. MediaCorp has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), including online classifieds, Internet TV-on-demand and High Definition TV broadcast. Winner of numerous international awards and accolades including Asia Television's Broadcaster of the Year, MediaCorp's vision is to become Asia's top media company, delivering valued content to the world.