MediaCorp launches the first convergent newsroom in Asia

For immediate release
Media Release

MediaCorp launches the first convergent newsroom in Asia


Singapore, 22 October 2009 – MediaCorp is proud to announce the launch of its convergent newsroom, shaping the media landscape in the region. The first of its kind in Asia, the convergent newsroom will be known as the MediaCorp NewsHub.

Housed within MediaCorp’s Caldecott Broadcast Centre, the MediaCorp NewsHub newsroom groups journalists across news platforms to produce local content tailored for television, radio, print and online platforms. The team was brought together progressively – over the last year – starting with the business and sports desks. The MediaCorp NewsHub was fully operational on 1 October 2009 with the merging of the General News desk.

As a one-stop shop for news content, the team is responsible for all local news content that appears across the print, radio and television platforms that includes Channel NewsAsia, TODAY, 938LIVE and award-winning websites such as channelnewsasia.com. For news makers, it means a one touch-point to contact journalists for media coverage across platforms, with a new email address mediacorpnewshub@mediacorp.com.sg. For journalists, it’s an opportunity to learn another skill and how stories can be treated differently.

Says Dr Chitra Rajaram, Director of MediaCorp NewsHub: “You can sense the new dynamism and see the synergies in the midst of editors and reporters shouting across to each other in the newsroom. For the journalists, a new facet of reporting the news has been opened, and all of them will become conversant in more than one medium.”

MediaCorp Deputy CEO, Shaun Seow says, ”In these fast-moving and challenging times where the 24 hour news cycle and plethora of choices compete for the consumers’ attention, we had to re-think the traditional business model of providing news. The integrated newsroom is a response to these shifts.”

Adds Mr Seow, “Convergence is not new to media organizations around the world. It began in Germany but in recent years, The Telegraph in London, Murdoch’s News Corporation and the ABC in Australia are convergent success stories. MediaCorp has the most comprehensive range of news media platforms in Singapore and the convergent newsroom will help to improve the quality of news output considerably.”


Issued by Corporate Communications, MediaCorp Pte Ltd

For more information, please contact:
Clarence Pong
Head
Corporate Communications and Marketing
MediaCorp
DID: 6350-3343
Fax: 6251-5628
Email: clarencepong@mediacorp.com.sg

About MediaCorp

MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media.

It pioneered the development of Singapore’s broadcasting industry, with the broadcast of Radio in 1936 and Television in 1963. Today, MediaCorp has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to all adults in Singapore every week.

Our industry firsts include the Digital Video Broadcast technology for outdoor digital television, and Asia’s first Digital Audio Broadcast radio service. Initiatives in the digital space include online classifieds, Internet TV-on-demand and High Definition TV broadcast.

MediaCorp is an active regional player through co-productions in TV dramas and movies, magazines publishing, as well as Channel NewsAsia International, the only Asian-owned English news channel.

Our financial and strategic relationships in the region since 2007 include a venture with Indonesia's most integrated media company PT Media Nusantara Citra and its parent, Global Mediacom, and International Media Corporation in Vietnam, set up to develop and produce television entertainment and economic news content.

Winner of numerous international awards and accolades including Asia Television's Broadcaster of the Year, MediaCorp’s vision is to become Asia’s top media company, delivering valued content to the world.

For more information, please visit www.mediacorp.com.sg