MediaCorp marks World Environment Day with the launch of the Saving Gaia campaign 2009

For immediate release
Media Release

MediaCorp marks World Environment Day with the launch of the Saving Gaia campaign 2009

Singapore, 1 June 2009 – MediaCorp launches its third Saving Gaia initiative on 1 June 2009 to mark World Environment Day (5 June 2009), renewing the company’s commitment to raise environment awareness.

On World Environment Day, its key media platforms will adopt a green hue, the symbolic colour for the environment. This means a temporary colour change for MediaCorp’s popular television channel logos (Channel 5, 8, U, Suria, okto, Vasantham and Channel NewsAsia) and websites, the mastheads for TODAY, 8 Days and i-weekly. In addition, Channel NewsAsia’s newscasters will play their part by wearing a shade of green on that day.

The highlights of this year’s campaign are:

Television advertisement campaign
This year’s television advertisement campaign continues with the message that saving the planet is about planning a better future for the generations to come. With the focus on children, the advertisement aims to appeal to everyone’s sense of responsibility, and to activate people to act now for the future.

The Gaia Life Challenge
An on-site competition pitching teams against each other in 12 Gaia challenges, all while having to live in Perspex homes for 24 hours. (More details on the Gaia Life Challenge in Annex 1)

Online
Pledge
The Saving Gaia online pledge gives all Singaporeans the opportunity to pledge their commitment to the environment and get rewarded. The first 1,000 people who pledge at www.savinggaia.sg will receive an eco-friendly bag.

Competition
Entitled “Your Gaia Campaign”, this competition encourages both members of the public and media practitioners to submit their own Saving Gaia campaigns online. The Professional category is open to advertising professionals/agencies, while the Open category is open to members of the public, particularly media students. The campaigns can be for television, radio or print, and the winning entries will be featured on MediaCorp’s platform. The competition accepts submissions between the dates of 8 June 2009 to 31 August 2009. More information can be found on www.savinggaia.sg.

Individually, MediaCorp’s television, radio and print platforms will run green programmes, features and tips, all geared towards getting viewers, listeners and readers excited about doing their part for the environment:

Channel NewsAsia
The Saving Gaia documentary series returns for its third season. Additionally, Channel NewsAsia will co-organise the Saving Gaia breakfast talk on 30 June 09 at the St Regis Hotel, which will bring together like-minded eco-friendly individuals to discuss the importance of the environment, share insights of eco-friendly schemes and policies that businesses can explore as well as discuss and exchange business practices that are spurring business returns.

Channel 5
Starting 27 May 2009, every Monday to Friday, Red, Hot and Green will show viewers how eco-friendliness and interior design can go hand in hand . And every Sunday from 21 June 2009, viewers can learn to adopt a greener lifestyle painlessly with It’s Easy Being Green. (Programme synopsis available in Annex 1)

Radio
Almost all of MediaCorp’s radio stations will broadcast their own green tips and facts. The stations are English language Class 95FM, 987FM, Gold 90.5FM, Lush 99.5FM and 938LIVE, Chinese language Capital 95.8FM, Love 97.2FM and Y.E.S. 97.2FM, Malay language Warna 94.2FM and Ria 89.7FM and Tamil language Oli 96.8FM. More notably, 938LIVE will interview world-renowned conservationist Jane Goodall. The interview will take place on 5 June 2009, 10 to 11 am, on 938LIVE.

ELLE
ELLE’s June green issue will be jam-packed with all things green, including an interview with Leonardo DiCaprio on his Green Cross initiative, and more on the movie Home, which will be released on 5 June 2009 in over 50 countries free of charge. Home aims to inspire global action by raising the awareness of everyone’s shared responsibility for the planet and all of its inhabitants.

8 Days and i-weekly
8 Days and i-weekly will reprise their Green issues this year, promising readers an entertaining way to imbibe a serious green message.


More information on the programmes and activities can be found in Annex 1.

Issued by Corporate Communications, MediaCorp
For more information, please contact:

Gwendolyn Loh
Manager
Corporate Communications
MediaCorp
Tel : (65) 63503945
Fax: (65) 62515628
Email: gwendolyn@mediacorp.com.sg



About MediaCorp

MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies and digital media.

It pioneered the development of Singapore’s broadcasting industry, with the broadcast of Radio in 1936 and Television in 1963. Today, MediaCorp has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to all adults in Singapore every week.

Our industry firsts include the Digital Video Broadcast technology for outdoor digital television, and Asia’s first Digital Audio Broadcast radio service. Initiatives in the digital space include online classifieds, Internet TV-on-demand and High Definition TV broadcast.

MediaCorp is an active regional player through co-productions in TV dramas and movies, magazines publishing, as well as Channel NewsAsia International, the only Asian-owned English news channel.

Our financial and strategic relationships in the region since 2007 include a venture with Indonesia's most integrated media company PT Media Nusantara Citra and its parent, Global Mediacom, and International Media Corporation in Vietnam, set up to develop and produce television entertainment and economic news content.

Winner of numerous international awards and accolades including Asia Television's Broadcaster of the Year, MediaCorp’s vision is to become Asia’s top media company, delivering valued content to the world.

For more information, please visit www.mediacorp.com.sg