Jack Lim will be responsible for all commercial relationships and fulfilment, and business development of new offerings
Singapore, 26 August 2014 – MediaCorp today named Jack Lim as Chief Commercial Officer, reporting to Shaun Seow, Chief Executive Officer.
In this newly created role heading the company’s Commercial Division, Mr Lim will oversee all commercial relationships and fulfilment, including advertising sales, go-to-market partnerships and creative services. He will develop a cohesive marketing strategy that integrates the company’s portfolio of diverse and innovative products across platforms including TV and radio, press, magazines, and out-of-home and digital properties. As part of this, he will be responsible for delivering a unified proposition, leveraging consumer insights and analytics, to cater to businesses whose customers are increasingly living online.
Prior to this, Mr Lim spent the last six years at Sony Pictures Television Networks Asia, where he was in charge of media and affiliate sales and marketing. During that time, he transformed the network’s sales model in Asia to support its growth into a multi-channel network. Before that, Mr Lim held regional leadership positions in marketing, brand and communications in global companies GE, IBM and CNBC.
Mr Seow said, “Jack’s appointment is a key move as MediaCorp puts even greater emphasis on creating premium original content across our platforms for our consumers and in parallel, fresh approaches for businesses to reach their customers. Jack is a proven leader and I could not be more pleased to have him on board my senior leadership team at a time when we are accelerating MediaCorp’s growth and transformation to increase our relevance to consumers and partners.”
“There has never been a more exciting time to be a Chief Commercial Officer, and the opportunity is especially exciting in MediaCorp,” said Mr Lim. “MediaCorp has incredible potential to help organisations tell their brand stories in powerful and creative ways, backed by data-driven decisions in a multi-screen environment.”
The appointment is effective 1 September 2014.
Issued by Brand and Communications, MediaCorp
For more information, please contact:
Yeong Lai Lai
Brand and Communications
MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media.
It pioneered the development of Singapore’s broadcasting industry, with the broadcast of Radio in 1936 and Television in 1963. Today, MediaCorp has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to all adults in Singapore every week.
Initiatives in the new digital space include Internet TV-on-demand, High Definition TV broadcast and Over-the-Top (OTT) interactive services.
Beyond Singapore, MediaCorp is an active regional player through co-productions in TV dramas and movies, magazines publishing, as well as Channel NewsAsia International, one of the first Asian-owned English news channels.
Our financial and strategic relationship in the region includes International Media Corporation in Vietnam, which was set up to develop and produce television entertainment and economic news content. MediaCorp also has a stake in Singapore-based retail firm Reebonz, one of the region’s fastest growing luxury online retailers and a majority stake in Cubinet Interactive, a Malaysian digital games publisher.
Winner of numerous international awards and accolades including Asian Television Awards’ Terrestrial Broadcaster of the Year, MediaCorp’s mission is to engage, entertain and enrich audiences by harnessing the power of creativity.
For more information, please visit mediacorp.sg.