For immediate release
MediaCorp operates 8 media screens at Bugis Street
Singapore, 19 May 2011 - MediaCorp has been appointed as the exclusive media partner to market and manage eight media screens in Bugis Street, the largest street shopping location in Singapore. This latest addition will enhance MediaCorp's existing retail digital screen network in ION Orchard and Orchard Central shopping malls.
Out of the eight screens, four will be located outdoor with two at Queen Street and one each at Victoria Street and Cheng Yan Place. The rest are situated indoor with two at Level 3 which will only be operational in Q3 2011. All eight media screens will feature news, lifestyle, fashion, dining and entertainment content from MediaCorp, as well as live broadcast of national events such as The National Day Parade.
Bugis Street, which is managed and developed by Bugis Street Development Pte Ltd, has undergone an extensive upgrading project which includes refreshing its facade with large LED screens and new LED signages in response to Urban Redevelopment Authority's plan to inject vibrancy into the Bugis Street precinct.
Mr. Thomas Ang, Head of MediaCorp OOH Media said: "We are very happy to work with Bugis Street Development. We look forward to bring a whole new dimension to the vibrant street shopping experience here. Not only are shoppers able to enjoy snippets of entertainment news while shopping, the latest tips on fashion and bargain deals will also be shared via the screens."
Mr. Terentius Loh, Chairman and CEO of Bugis Street Development, said: "We are glad to have the opportunity to collaborate with MediaCorp for the marketing of our outdoor media space. MediaCorp's wide network of contacts with potential advertisers has given us confidence in the prospect of a very successful collaboration. Our extremely high foot traffic will provide value-for- money advertising to advertisers. We look forward to a mutually beneficial and rewarding cooperation with MediaCorp in this new and exciting outdoor advertising media venture".
Issued by MediaCorp OOH Media
For more information, please contact:
Marketing Communications Manager
Bugis Street Development Pte Ltd
DID: +65 6338 9513
Fax: +65 6339 3776
Head, OOH Media
MediaCorp Pte Ltd
DID: 6350 3039
Fax: 6253 8860
About MediaCorp OOH Media Division
OOH Media, a MediaCorp enterprise, is the outdoor advertising arm which handles all Out-Of-Home advertising business. It was appointed the exclusive media partner to manage and market all digital screens in ION Orchard, Orchard Central and Bugis Street shopping malls. Transit media advertising is also a staple offering, with Singapore's first mobile truck and a fleet of taxis and coaches. In April 2011, OOH Media was awarded the contract by the Singapore Land Transport Authority to operate the advertisement panels of some 1,300 bus stops island-wide.
MediaCorp is Singapore's leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media. Winner of numerous international awards and accolades including Asia Television's Broadcaster of the Year, MediaCorp continues its progress towards becoming Asia's top media company by delivering valued content to the world.
For more information on MediaCorp OOH Media, please visit www.mediacorp.sg
About Bugis Street Development
Bugis Street Development Pte Ltd is the developer and management company of Bugis Street, an unique shopping location well known for its vast and interesting product mix at competitive prices that cater to tourists and locals. Recent additions to Bugis Street are , an incubator for home-grown fashion labels, as well as which caters to classy and sophisticated shoppers. Bugis Street is successfully established internationally as "the Largest Street Shopping Location In Singapore"
Bugis Street houses more than 600 shops offering a wide variety of products. The exciting selection of items and interesting ambience that Bugis Street evokes makes it a compelling attraction for shoppers. The shopping concept of Bugis Street has proven to be successful as it has attracted an increasing number of tourists and a very high traffic flow averaging almost one million shoppers monthly.
For more information on Bugis Street Development, please visit www.bugis-street.com