MediaCorp operates ION Orchard’s screens

For immediate release
Media Release


MediaCorp operates ION Orchard’s screens


Singapore, 31 July 2009 – MediaCorp has been appointed by ION Orchard shopping mall to operate all its digital screens, heralding a new era in Singapore’s out-of-home (OOH) viewing experience. The screens include one of the largest LED video displays overlooking Singapore’s prime shopping district, as well as smaller formats numbering over 100 spread over eight floors in ION Orchard.

MediaCorp plans to inject fresh, relevant content into the screens, leveraging on its plethora of television, radio and print platforms. Tips on shopping, dining, fashion and IT will feature prominently, while MediaCorp’s international news channel, Channel NewsAsia, will keep shoppers abreast of breaking news. There are plans for interactive content, such as allowing shoppers to send mobile text or even video messages for display on the screens.

In addition, the screens will feature advertisements to be sold by MediaCorp’s newly established OOH Media division. MediaCorp sees outdoor advertising as a growth area for its business, and will be building up inventory in this space in the coming months.

ION’s outdoor LED screen was switched on this evening (31 July) at a star-studded ceremony by the CEOs of CapitaLand and MediaCorp, Messrs Liew Mun Leong and Lucas Chow respectively. CapitaLand, together with Hongkong’s Sun Hung Kai Properties, owns ION.

"This strategic partnership with Mediacorp presents an excellent opportunity for ION Orchard to make a difference in media communications within a retail mall and on Orchard Road" said Ms Soon Su Lin, Chief Executive of Orchard Turn Developments, the mall’s developer. "By incorporating cutting-edge technology into various facets of the mall design and supported by MediaCorp's expertise in managing and providing content, including for advertising, it brings a whole new dimension to the shopping experience in Orchard Road. The prominent digital screen on ION2 will become a focal point for everyone's enjoyment with the broadcast of live events, up to dates news and activities not just from within the mall, but from all over the world."

Mr Shaun Seow, MediaCorp’s Deputy CEO, said: “MediaCorp is honoured to partner ION Orchard, a truly iconic endeavour, and will strive to deliver the gold standard in outdoor video displays, drawing on our expertise in content creation. Once people find a reason to look at our screens, our value proposition to advertisers becomes very clear. Advertisers will be able to reach the thousands of people passing through ION every day, and the screens will be a great platform to reach them. This on-the-move audience will complement those already on our TV channels, radio stations and publications. So going into the OOH media business will strengthen MediaCorp’s position as Singapore’s leading media company, providing a one-stop advertising solution to our clients.”

Based on The Nielsen Company’s Advertising Expenditure, outdoor advertising spending has shown strong growth in the last few years, with its share of the local pie doubling from 5% 5 years ago to 10% now. And with Singaporeans increasingly spending time out of home, the research firm foresees that outdoor advertising will continue to grow.


Issued by OOH Media, MediaCorp

For more information, please contact:

Bernardine Kwan
Manager
Business Planning
OOH Media
MediaCorp
Tel: (65) 6359 7367
Fax: (65) 6258 1181
E-mail: kwanwenhui@mediacorp.com.sg


Winston Chong
Manager
Corporate Communications
MediaCorp
Tel: (65) 6350 3351
Fax: (65) 6251 5628
E-mail: winstonchong@mediacorp.com.sg


About MediaCorp
MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies and digital media.

It pioneered the development of Singapore’s broadcasting industry, with the broadcast of Radio in 1936 and Television in 1963. Today, MediaCorp has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to all adults in Singapore every week.

Our industry firsts include the Digital Video Broadcast technology for outdoor digital television, and Asia’s first Digital Audio Broadcast radio service. Initiatives in the digital space include online classifieds, Internet TV-on-demand and High Definition TV broadcast.

MediaCorp is an active regional player through co-productions in TV dramas and movies, magazines publishing, as well as Channel NewsAsia International, the only Asian-owned English news channel.

Our financial and strategic relationships in the region since 2007 include a venture with Indonesia's most integrated media company PT Media Nusantara Citra and its parent, Global Mediacom, and International Media Corporation in Vietnam, set up to develop and produce television entertainment and economic news content.

Winner of numerous international awards and accolades including Asia Television's Broadcaster of the Year, MediaCorp’s vision is to become Asia’s top media company, delivering valued content to the world.

For more information, please visit www.mediacorp.com.sg.