MediaCorp partners Bridestory to address the growing wedding market

For immediate release

Media Release 

MediaCorp partners Bridestory to address the growing wedding market

Singapore, 9 July 2015 – Bridestory, one of Indonesia’s top wedding portals and Singapore-based media company MediaCorp have formed a joint venture to make Bridestory (bridestory.com.sg) a platform with the most comprehensive services for wedding couples in the region.

MediaCorp pioneered the broadcasting industry in Singapore but has since diversified into print, out-of-home, live entertainment and other digital media assets. Its digital properties include over-the-top service Toggle, channelnewsasia.com and Kuala Lumpur headquartered gaming publisher Cubinet.  In April this year, MediaCorp announced that it took a majority stake in Indonesia’s Kapanlagi Network, an Indonesian digital media company.

Bridestory was launched in April 2014, and is acclaimed as the fastest growing wedding marketplace in Indonesia. Bridestory.com currently hosts more than 10,000 wedding vendors from more than 20 categories, and attracts 250,000 monthly visitors to its site. On top of that, Bridestory delivers daily inspirations to more than 2 million followers through various social media channels, notably via its Instagram accounts. As a promising startup, Bridestory has secured a series of fundings from high profile investors like Rocket Internet and East Ventures. These achievements have positioned Bridestory among the top three wedding sites in Southeast Asia (SimilarWeb, 2015).

Bridestory CEO and founder Kevin Mintaraga said, “We are excited to collaborate with MediaCorp and leverage MediaCorp’s extensive media platforms to take us to the next level, in the Singapore wedding market and eventually the regional market.  Currently, there is no wedding platform in the region which is a one-stop shop for all things in the lead-up to the big day.  With this partnership we hope to create a breakthrough in the way wedding portals offer help and advice to users, and to attract new and international vendors to our portal.”

“The wedding market in Singapore is growing but still relatively small.  With a rapidly growing middle income population, the potential for the Southeast Asian wedding market is huge. For a start, our Style:Weddings digital asset will form an affiliation with Bridestory, including the Style:Weddings blog which will reside in Bridestory’s Singapore site,” said Jessie Sng, MediaCorp’s Head of Men, Women and Parents Segments. “From finding the perfect dress and venue to selecting the right caterer and florist, we know that planning your dream wedding is no piece of cake. The new Bridestory will highlight the best of the best when it comes to all things wedding, and suppliers who will work their magic to make your big day everything you want it to be.”

Issued by Brand and Communications, MediaCorp.

For more information, please contact:

Clarence Pong

Vice President

Brand & Communications

MediaCorp

Tel: 6350 3343

Email: clarencepong@mediacorp.com.sg

ABOUT MEDIACORP

MediaCorp is a Singapore-based media company with a complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media.

It pioneered the development of Singapore’s broadcasting industry, with the broadcast of Radio in 1936 and Television in 1963. Today, MediaCorp has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to virtually all adults in Singapore every week.

Initiatives in the new digital space include Internet TV-on-demand, High Definition TV broadcast and Over-the-Top (OTT) interactive services.

Beyond Singapore, MediaCorp is an active regional player through co-productions in TV dramas and movies, magazines publishing, as well as Channel NewsAsia International, one of the first Asian-owned English news channels.

Our strategic collaborations in the region include Kapanlagi Network, an Indonesian digital native company which owns several leading lifestyle, news and entertainment websites.  MediaCorp has majority share in Cubinet Interactive, a Malaysian digital games publisher, and owns a stake in Reebonz, one of the region’s fastest growing luxury online retailers as well as Vietnam television’s International Media Corporation.

Winner of numerous international awards and accolades including Asian Television Awards’ Terrestrial Broadcaster of the Year, MediaCorp’s mission is to engage, entertain and enrich audiences by harnessing the power of creativity.

For more information, please visit mediacorp.sg.

ABOUT BRIDESTORY

Since its launch in April 2014, Bridestory has grown into an inspiring and resourceful global wedding marketplace that connects wedding professionals with engaged couples around the world.

Currently armed with over 80 employees, Bridestory reaches more than 2 million users with daily wedding inspirations via various web and social media channels. To date, over 500,000 wedding inspirations have been uploaded by more than 10,000 wedding vendors in Bridestory website. About 30,000 business leads are forwarded to Bridestory’s registered vendors monthly.

Bridestory has received notable investments from Rocket Internet, Sovereigns Capital, Fenox Venture Capital, East Ventures, Lippo Digital Ventures, Skystar Capital, and BEENOS Plaza during the past year.

In the near future, Bridestory aims to expand both regionally and internationally in order to serve a wider audience in the wedding community and to make more dream weddings come true.

For more information, please visit bridestory.com.sg.