MediaCorp partners Madhouse Inc for computer generated 3D Anime feature film – Yona Yona Penguin


For immediate release
Media Release

MediaCorp partners Madhouse Inc for computer generated "3D Anime" feature film – Yona Yona Penguin 


Singapore, 12 May 2008 – MediaCorp and Japanese animation company, Madhouse Inc are proud to announce a collaboration on a 3D CGI Japanese animation film, Yona Yona Penguin - created and produced by Madhouse Inc and French company Denis Friedman Productions.

The film is directed by Rintaro, renowned Japanese animator who has made his mark in Japanese anime as the director of numerous anime TV series and films (Astro Boy, Galaxy Express 999, Harmagedon, Metropolis).

Yona Yona Penguin tells a story about the adventures of 3 characters from 3 different worlds, who travel to an enchanted land. The film shows how friendship and trust can be formed despite the divisions that exist among people, in a world full of preconceived notions and discrimination.

Produced at a budget of US$13 million, Yona Yona Penguin will be presented in two original versions: Japanese and French with English subtitles. It is targeted for worldwide theatrical release in the middle of 2009.

Rintaro, director of Yona Yong Penguin says, “Though 3D animation is represented well by Pixar titles and other Hollywood films, Madhouse’s mission is to merge that type of technology with the sensibility and expertise of 2D animation – an aesthetic that has been cultivated for over 40 years. This exciting blend will be presented as a new style of 3D animation never seen before.”

Mr Lucas Chow, CEO MediaCorp says, "We are very excited to be part of this project. As an investor in the film, we see this as a first step to a potential long-term collaboration with Madhouse, one of the most reputable animation companies in Japan. As the distributor in Singapore and Malaysia, we will use our multiple platforms to publicise the film, aiming to bring the film to as wide an audience as possible."

"We believe that Japanese animation is enjoyed among the variety of world class content. We are very excited to partner with MediaCorp on our first 3D CG Japanese animation – Yona Yona Penguin. We believe that the collaboration is one step forward in taking Japanese animation to the international markets", Mr Jungo Maruta, CEO Madhouse says.



Issued by Corporate Communications, MediaCorp

For more information, please contact:
Clarence Pong
Senior Manager
Corporate Communications
Tel: (65) 6350 3343
Fax: (65) 6251 5628
E-mail: clarencepong@mediacorp.com.sg


About MediaCorp

MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies and digital media.

It pioneered the development of Singapore’s broadcasting industry, hitting the radio airwaves in 1936 and beaming the first TV pictures in 1963. Today, MediaCorp has over 55 products in four languages (English, Mandarin, Malay and Tamil), that reaches to all adults in Singapore each week.

Among them are industry firsts such as the first in the world to use Digital Video Broadcast technology for outdoor digital television, and Asia’s first Digital Audio Broadcast radio service. Initiatives in the digital space include a highly successful online classifieds, Internet TV-on-demand and High Definition TV broadcast.

Beyond Singapore, the diversified group is making its presence felt through co-productions in TV dramas and movies, magazines publishing, as well as Channel NewsAsia International, the only Asian owned English news channel.

In 2007, it entered into a financial and strategic relationship with Indonesia's most integrated media company PT Media Nusantara Citra and its parent, Global Mediacom.

Winner of numerous international awards and accolades including Asia Television's Broadcaster of the Year, MediaCorp’s vision is to become Asia’s top media company, delivering valued content to the world.


For more information, please visit www.mediacorp.com.sg



About Madhouse Inc

Established in 1972 and with offices in Tokyo, Los Angeles and Beijing, Madhouse Inc is one of the top animation studios in the world today. It has created many well-known titles such as Ninja Scroll, Vampire Hunter D, Trigun, Tokyo Godfathers and Metropolis.

Madhouse produced the 2003 feature film Nasu: Summer In Andalusia, an official selection at Cannes Film Festival and Animatrix episodes The Program and World Record with The Matrix filmmakers Andy and Larry Walchowski.

Madhouse has close ties to top manga artists such as Naoki Urasawa – adapting three of his manga Yawara, Master Keaton and Monster as well as Clamp - adapting Tokyo Babylon, two versions of X, Cardcaptor Sakura and Chobits.

Madhouse produced the OVA Last Order: Final Fantasy VII for Square Enix and is currently producing an animated TV series based on upper Deck’s card game Kiba and Capcom’s Devil May Cry.

Madhouse produced Satoshi Kon’s latest theatrical feature film Paprika, an official selection at the 2006 Venice Film Festival (the second time an animated film has been selected for competition) as well as an animated film adaptation by Yoshiaki Kawajiri (Ninja Scroll, Vampire Hunter D) of the live-action franchise Highlander.

In February 2007 Madhouse’s theatrical production of director Hosoda’s film The Girl Who Leapt Through Time won the Japanese Academy Award for Best Animation Film. With the studio’s foundation of tradition and reputation that they have been cultivated over its history, Madhouse looks forward to continue entertaining audiences around the world.