Top four stations, with CLASS 95 as the number one station in Singapore; widest audience reach with 78% share of the market; top three stations for longest time-spent listening
Singapore, 22 November 2018 – Mediacorp continues to be the number one radio network in Singapore, taking eight out of the top ten spots in the latest Nielsen Radio Diary Survey. Collectively, Mediacorp reaches the widest audience, gaining 1.2 percent share from the last wave to command 78 percent share of the market1.
CLASS 95, with weekly listenership at 18.8 percent, has clinched the top position in the bi-annual radio survey. Closely following CLASS 95 are Mediacorp’s YES 933, LOVE 972 and CAPITAL 958, which remain Singapore’s top three Chinese radio stations with weekly listenership at 18.5 percent, 17.9 percent and 15.9 percent respectively. Mediacorp’s Warna 94.2FM, GOLD 905, 987 and Oli 968 continued to stay in the top ten.
The top three stations with the longest time-spent listening2 are Warna 94.2FM, CAPITAL 958 and Oli 968. CLASS 95 deepened its engagement with an increase in time-spent listening by 1 hour 38 minutes to 6 hours 33 minutes weekly.
Conducted between September and October 2018, the survey tracked radio listenership of over 2,000 people aged 15 and above, with results weighted by age, sex and race to be representative of the Singapore population.
Mediacorp’s Chief Customer Officer Irene Lim said: “We’re delighted that CLASS 95 is number one and even happier that Mediacorp continues to dominate eight out of the top ten spots. Today’s results endorse our continual efforts to understand our listeners, curate the music they love and create content that engages them on a daily basis.”
1 The number of listeners aged 15 and above in Singapore is estimated at 3.7 million.
2 Time Spent Listening (TSL) is defined as the average amount of time a listener spends listening to a radio station in a week.
Mediacorp is Singapore’s largest content creator and transmedia platform, operating seven TV channels, 11 radio stations and multiple digital platforms including Channel NewsAsia (CNA), Singapore's most used news app, and Toggle, its digital video platform. Its mission is to engage, entertain and enrich audiences by harnessing the power of creativity.
Mediacorp pioneered the development of Singapore’s broadcasting industry, with radio broadcast in 1936 and television broadcast in 1963. Today, it reaches 99% of Singaporeans in all four languages, and has a growing Asian audience base through CNA and its entertainment content that is distributed across markets in the region.
Mediacorp’s investments include stakes in Reebonz, one of the region’s fastest growing luxury online retailers, and Vietnam television’s International Media Corporation. The Mediacorp Partner Network brings Mediacorp together with industry-leading brands like ESPN and 99.co to deliver rich content for consumers and effective solutions for advertisers.
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