For Immediate Release
MediaCorp reorganises to sharpen customer focus
Reorganisation will see the company shift from media platforms to consumer lines of management by 1 April
Singapore, 26 January 2015 – MediaCorp today announced a major reorganisation moving away from traditional media lines towards a focus on consumers and their preferences.
In an internal memo, MediaCorp Chief Executive Officer Shaun Seow shared with employees the rationale for the changes.
“Rather than organising ourselves by traditional platforms – television, radio, press and publishing, we are realigning our management and staff to serve specific customer segments. These segments will focus on knowing our different customer groups intimately and offering them 360 content that goes beyond any single media form,” he said.
The main changes are in the Customer group, one of five in the organisation. MediaCorp’s business portfolio, comprising over 50 products, will be managed by teams focused on specific consumer segments: Family, News, Youth, Parents, Women, Men, Malay, Indian, Foodies, Learners, Live Entertainment and Premier. Each segment will take charge of a range of media and services serving particular interests. For example, the Family segment groups together TV channels such as 5 and 8, radio stations Y.E.S. 93.3 FM and Class 95 FM and popular magazines 8Days and i-Weekly. New segment leadership appointments include:
* Bernard Lim, Head, Family Segment
* Jessie Sng, Head, Men, Women and Parenting segments
* Debra Soon, Head, News and Premier segments
* Lai Mun Dart, Head, Youth Segment
In addition, MediaCorp has set up a Connected Media unit responsible for its over-the-top service Toggle and digital transmission (DVB-T2). Anil Nihalani heads this.
This group reports to Deputy CEO Chang Long Jong, as does the Content group, which houses MediaCorp’s studios and editorial operations under Doreen Neo and Walter Fernandez respectively. The Content Group is tasked with delivering quality and relevant entertainment and news, providing the mainstay of the company’s offerings complemented by industry partners and the public at large. One change in this group involves the restructuring of the artiste management unit to oversee the development and marketing of both TV and radio personalities. This unit, under Georgina Chang, has been named Celebrities Network.
Completing the five groups are:
- Technology, headed by Chief Technology Officer Joe Igoe
- Commercial, run by Chief Commercial Officer Jack Lim. This comprises our sales and marketing force, as well as the recently formed Consumer Insight and Analytics team under recent hire Roger Moy.
- Corporate, which includes Finance, Human Resource, Brand and Communications, Legal and Strategic Planning.
In his memo, Mr Seow called the reorganisation “an unprecedented alignment of resources and relationships, built on the belief that “connecting audiences with content that matters to them lies at the heart of what MediaCorp does”. He added: “Our new organisational structure is a strong affirmation of the future direction of our business, the importance of customer-centricity and our commitment to continually evolve and improve.”
The new structure will be effective 1 April 2015.
For more information, please contact:
Head, Brand and Communications, MediaCorp
MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media.
It pioneered the development of Singapore’s broadcasting industry, with the broadcast of radio in 1936 and television in 1963. Today, MediaCorp has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to virtually every adult in Singapore every week.
Initiatives in the new digital space include Internet TV-on-demand, High Definition TV broadcast and Over-the-Top (OTT) interactive services.
Beyond Singapore, MediaCorp is an active regional player through co-productions in TV dramas and movies, magazines publishing, as well as Channel NewsAsia International, one of the first Asian-owned English news channels.
Our financial and strategic relationship in the region includes International Media Corporation in Vietnam, which was set up to develop and produce television entertainment and economic news content. MediaCorp also has a stake in Singapore-based retail firm Reebonz, one of the region’s fastest growing luxury online retailers, and a majority stake in Cubinet Interactive, a Malaysian digital games publisher.
Winner of numerous international awards and accolades including Asian Television Awards’ Terrestrial Broadcaster of the Year, MediaCorp’s mission is to engage, entertain and enrich audiences by harnessing the power of creativity.
For more information, please visit mediacorp.sg.