MediaCorp revs up the excitement of the 2008 Grand Prix Season


For immediate release
Media Release

MediaCorp revs up the excitement of the 2008 Grand Prix Season 


Singapore, 12 March 2008 – As the 2008 FIA Formula 1TM World Championship Races begins, MediaCorp has lined up a series of programmes and publications to excite Singapore, culminating in the live telecast of the inaugural 2008 Formula 1TM SingTel Singapore Grand Prix in September.

MediaCorp's wide range of media platforms will provide extensive and on-the-ground coverage of the 2008 championship races in the lead-up to the Singapore Grand Prix race, right through to the year-end race in Sao Paulo. The reportage will span television, radio, print and the web properties of Singapore's most integrated media group.

In addition,
- Channel 5 has secured the rights to be the official free-to-air TV broadcaster of the 2008 Formula 1TM SingTel Singapore Grand Prix, and promises an adrenalin-pumping experience that will entertain, engage and inform. The official 3-day event, with live coverage of the races by Channel 5, will be held from 26 – 28 September. This is the first Formula 1TM Grand Prix event to be held at night, and the first street race in Asia. From 15 March, Channel 5 will schedule a series of internationally and locally produced motor racing programmes to excite and prepare local audiences, as a lead-up to the September races in Singapore.

- Starting this Friday, viewers of Channel NewsAsia will be in pole position as the channel begins telecast of a year-long series called Inside Grand Prix. Produced to coincide with each race, this series (18 episodes for 18 races) offers viewers a comprehensive race preview and goes behind the scenes - with unrivalled access - to showcase the teams, players and the newsmakers before each race.

- TODAY newspaper will be producing special supplements, starting with a lavish 14-page supplement on 15 March to introduce readers to the history and excitement of motor racing. More supplements will be planned during the year to mark the key milestones.

- A coffee-table book documenting the history of racing in Singapore will be published and sold in local bookstores. Says Ian De Cotta, author and TODAY’s motorsport expert, “The book is about giving back to Singapore a part of history that was forgotten. We have a wonderful heritage in motorsports from 1961 to 1973. Not many people realise this or know that we were once the centre of motorsport in Asia. With this book, I hope to bring some of these memories back, so that Singaporeans and visitors from overseas who come here to race or to watch the races will understand our history in the sport.”

- FHM and Arena magazines will be producing racing-themed supplements and organizing parties for clients, featuring the lovely and fun FHM girls.

- Fast cars and racing go hand in hand, which explains why MediaCorp Radio 987FM and Class 95 stations are organizing the first racing challenge in August 2008, to promote and introduce car racing as a sport and to serve up the excitement, as a prelude to the September race.

MediaCorp, confident its coverage will generate much interest and draw audiences, has come up with an array of through-the-line packages, entitlements and hosting opportunities for its clients and advertisers, offering maximum mileage and exposure.

Mr Lucas Chow, CEO MediaCorp says, “We're glad to bring the excitement of the sport to our viewers, readers and clients, offering coverage across the whole gamut of our media platforms: if you want to watch the thrills and spills, nothing beats the action captured on our television channels... if you want to know the manoeuvres behind the scenes, read all about them in our paper and publications ... our radio stations will be able to connect listeners here to the action, through their immediacy or the fun zany way that only our DJs know how. And our news and entertainment websites will offer the latest, most up-to-date information and trivia on the races from this weekend.”

Issued by Corporate Communications, MediaCorp

For more information, please contact:
Clarence Pong
Senior Manager
Corporate Communications
Tel: 65 63503343
Fax: 65 62515628
Email: clarencepong@mediacorp.com.sg


About MediaCorp

MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies and digital media.

It pioneered the development of Singapore’s broadcasting industry, hitting the radio airwaves in 1936 and beaming the first TV pictures in 1963. Today, MediaCorp has over 55 products in four languages (English, Mandarin, Malay and Tamil), that reaches to all adults in Singapore each week.

Among them are industry firsts such as the first in the world to use Digital Video Broadcast technology for outdoor digital television, and Asia’s first Digital Audio Broadcast radio service. Initiatives in the digital space include a highly successful online classifieds, Internet TV-on-demand and High Definition TV broadcast.

Beyond Singapore, the diversified group is making its presence felt, through co-productions in TV dramas and movies, magazines publishing, Singapore-made entertainment programmes, as well as Channel NewsAsia International, the only Asian owned English news channel.

It has also entered into a financial and strategic relationship with Indonesia's most integrated media company PT Media Nusantara Citra and its parent, Global Mediacom. MediaCorp has a stake in Nanjing-based Dahe Media Pte Ltd, a leading Chinese outdoor advertising firm, and International Media Corporation in Vietnam, set up to develop and produce entertainment and economic news content as well as to provide channel management services.

Winner of numerous international awards and accolades including Asia Television's Broadcaster of the Year, MediaCorp’s vision is to become Asia’s top media company, delivering valued content to the world.

For more information, please visit www.mediacorp.com.sg