For immediate release
Mediacorp’s MeClub and OOH Media sparkle at the Spark Awards 2017
Singapore, 23 August 2017 – Mediacorp’s MeClub and OOH Media won three gold, one silver and two bronze awards at the 2017 Spark Awards, a regional premier programme organised by Marketing magazine that celebrates the best media solutions, products and services.
At an awards ceremony held last Friday at the InterContinental Singapore, MeClub’s Feast, an exclusive dining privileges programme, clinched one gold for developing the Best App by a Media Owner, and two bronzes for Best Engagement Strategy and Best Improved Offering by a Media Owner. Mediacorp’s loyalty programme, MeClub also received a silver award for developing the Best Corporate Branding by a Media Owner.
Winston Ho, Lead for Loyalty Programme, MeClub said: "We are thrilled that MeClub has once again won over the hearts of the judges with Feast, which allows our members to savour 1-for-1 dining treats at partner restaurants. Our membership continues to grow, having crossed 750,000 this year, and we will continue to work with partners to roll out more exciting rewards features for our members.”
The other two gold awards came from Mediacorp’s OOH Media for being the Best Commercial Team, and for developing the Best Media Solution (Out-of-Home) for client, Income’s OrangeAid Give and Win campaign.
Mr Marcus Chew, Chief Marketing Officer of Income, said, “Fronted by Liverpool FC Legend, Gary McAllister, this first-in-market interactive donation kiosk at high-traffic bus stops and shopping malls is a novel way to rally Liverpool FC fans and beyond in making donations to OrangeAid through a simple tap of their EZ-Link cards. As our key partner, OOH Media has developed an innovative way to bring the community along with us in support of OrangeAid’s cause to support education for youth-in-need, as well as increase public awareness through good media coverage of the campaign. We congratulate OOH Media for bagging the Gold Award for their work on this, and also the Gold Award for Best Commercial Team!”
About OOH Media
The outdoor advertising arm handles all our out-of-home advertising business. It manages and markets all large format and digital screens in 321 Clementi, Bugis Street, Burlington Square, Chinatown Point, iFly Sentosa, JCube, Jubilee Square, Junction 8, Orchard Gateway, Orchard Towers, Sunshine Plaza, The Star Vista and Westgate, as well as close to 1,300 bus shelters, On the Move Billboard Trucks, Taxis, Coaches and various ambient advertising options such as Augmented Reality and 3D Mapping Projection.
MeClub is the award-winning loyalty programme of Mediacorp with a growing base of over 750,000 members. Members can earn Star Points while enjoying their favourite Mediacorp content on TV, radio, newspaper, magazines and out of home. These Star Points can then be used to redeem exciting rewards such as Feast subscriptions, concert tickets, preview passes, discounts and other exclusive gifts.
Feast is an exclusive dining privileges programme by MeClub for subscribers to savour 1-for-1 dining treats at well-loved restaurants, cafés and bars in Singapore at amazing savings.
Mediacorp has the widest range of media platforms in Singapore spanning digital, television, radio, print and out-of-home media. Its mission is to engage, entertain and enrich audiences by harnessing the power of creativity.
Mediacorp pioneered the development of Singapore’s broadcasting industry, with the radio broadcast in 1936 and television broadcast in 1963. Today, the company has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to virtually all adults in Singapore weekly.
Mediacorp is an active regional player through Channel NewsAsia International, drama co-productions and collaborations in magazine publishing and online media. Its investments include majority share in Kapanlagi Network, Indonesia’s largest independent digital media as well as stakes in Reebonz, one of the region’s fastest growing luxury online retailers and Vietnam television’s International Media Corporation.
Mediacorp was named Terrestrial Broadcaster of the Year for the 13th time at the Asian Television Awards in 2016.
For more information, please visit mediacorp.sg.
Specialist, Brand and Communications
ID: +65 6819 7549