The Singapore media network wins Best of Show recognising its audience and content analytics capabilities
Singapore, 6 May 2019 – Mediacorp’s proprietary data analytics platforms, MeID and RIPPLE, scored big wins at this year’s Global BIGGIES Awards competition, garnering a total of nine awards, including the Best of Show. The awards were handed out at the 10th Data & AI for Media Week conference held at Microsoft on 2 May 2019 in San Francisco, United States.
Held first in 2017, the BIGGIES Awards aim to reward the best practices in data and artificial intelligence initiatives by media companies around the world. This year, the competition shortlisted 27 finalists from Asia, North America and Europe. Companies contending for top honours included The BBC, UK; Channel 4 Television, UK; American Press Institute, USA; USA Today Network, USA; La Presse, Canada; United Daily News Group, Taiwan; and DataTech, Hong Kong.
Mediacorp’s RIPPLE Content Analytics Hub was named first place winner in the following categories:
- Excellence in Data Analytics
- Excellence in Data-Driven Product Development
- Excellence in Data-Driven Technology
- Excellence in Data-Driven Business Process Efficiency
Mediacorp’s MeID Audience Analytics Hub also picked up Awards of Excellence for the above categories, including second place for “Excellence in Data-Driven Business Process Efficiency”.
To cap the achievements, Mediacorp won the overall Best of Show accolade from the judges “for their body of analytics technologies for both content and audience across four languages”, according to a statement issued by the organisers. Past winners included Ringier AG, Switzerland, and Channel 4 Television, UK.
"Congratulations to Mediacorp for their brilliant winning entries. The judges have spoken. Your analytics platforms are outstanding in their usefulness and thoroughness. Even though these platforms are relatively new, they show real promise for the future for content and perhaps advertising targeting," added Martha Stone, CEO of Data & AI for Media Association.
Roger Moy, Mediacorp’s Head of Consumer Insights & Analytics, said, “Data insights are front and centre of our daily decision making process. RIPPLE and MeID form an integral part of our wider enterprise analytics solution that drives how data is defined, curated and managed for value within the organisation. We are encouraged by the accolades and will continue to invest in ways that accelerate our innovation priorities.”
Marrying the best of web analytics and machine learning, RIPPLE first started as a newsroom analytics solution to provide bespoke content insights required by the editorial teams. Several iterations later, RIPPLE has now evolved into a universal content analytics hub which powers real-time streaming insights on an expanded gamut of multimedia content – from text, video, audio to images – to support different business groups in Mediacorp.
MeID Audience Analytics Hub, on the other hand, delivers the audience insights behind the content consumption. As a central source of audience truth, MeID provides a single unified view of Mediacorp digital audiences by aggregating substantive user insights from predictive analytics, as well as disparate first-party and third-party data sources. MeID is integrated with internal martech solutions to enable greater actionability through audience activation.
Communications Specialist, Corporate Marketing & Communications, Mediacorp
Mediacorp is Singapore’s largest content creator and media network, operating six TV channels, 11 radio stations and multiple digital platforms including CNA, Singapore's most used news app, and Toggle, its digital video platform. Its mission is to engage, entertain and enrich audiences by harnessing the power of creativity.
Mediacorp pioneered the development of Singapore’s broadcasting industry, with radio broadcast in 1936 and television broadcast in 1963. Today, it reaches 98% of Singaporeans in four languages and has a growing Asian audience base through CNA as well as entertainment content that is distributed across markets in the region.
The Mediacorp Partner Network brings Mediacorp together with industry-leading brands like ESPN, Edipresse Media, 99.co and VICE to deliver rich content for consumers and effective solutions for advertisers.
Mediacorp is the recipient of industry accolades including New York Festivals, World Media Festivals, PromaxBDA (World and Asia) and Asian Academy Creative Awards. For more information, please visit mediacorp.sg.