Mediacorp’s RIPPLE makes waves at BIGGIES Big Data and Artificial Intelligence Awards

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Mediacorp’s RIPPLE makes waves at BIGGIES Big Data and Artificial Intelligence Awards

Singapore, 13 December 2017 – Mediacorp’s content analytics solution, RIPPLE, was a big winner at the inaugural BIGGIES Big Data and Artificial Intelligence (AI) Awards held last week in Hong Kong, winning two First Prizes and the overall Best of Show accolade.

Organised by World Newsmedia Network, the first BIGGIES awards recognise media companies’ best practices in Big Data and AI products and strategies in Asia-Pacific and attracted entries from over 11 companies across seven countries. The awards ceremony was one of the sixth annual Big Data & AI for Media Week events in Hong Kong and Beijing.

“We’re pleased to award extreme innovation in the Big Data and AI fields in media and advertising companies across the region,” said Martha Stone, CEO of World Newsmedia Network.

“These winning entries represent a true audience-centric approach to doing business, leveraging audience analytics, targeting, product development and strategic initiatives,” Stone added.

RIPPLE clinched the top positions for Excellence in Data Analytics* and Excellence in Data-Driven Business Process Efficiency*, two out of five awards categories presented that evening. It also won the Best of Show* accolade, presented to the best data-driven project, product or process of the BIGGIES Awards.

To bridge insight gaps in off-the-shelf enterprise analytics tools, RIPPLE (Real-time Interest, Participation and Popularity Learning Engine) was developed in-house by Mediacorp with the goal of marrying the best of descriptive web analytics and data science predictive capabilities to provide actionable content insights faster. For example, RIPPLE enables a more holistic view of audience behaviours and consumption patterns by integrating content characteristics from audience profiles, engagement levels to trending themes and performance predictions.

As a one-stop content insights platform, RIPPLE has significantly lifted business efficiency at Mediacorp. Aggregated content insights, previously resource-intensive to prepare from disparate data sources, are now readily available 24/7 across all mobile devices and through periodic business alerts.

Roger Moy, Head, Consumer Insights & Analytics said, “Content imperatives often demand real-time intelligence to drive more data-informed decisions quickly. RIPPLE started out as a bespoke analytics solution for Mediacorp’s newsroom, but has now evolved into a comprehensive content insights hub for all our digital content. We are both thrilled and humbled by the acknowledgement at the BIGGIES Awards.”

Mediacorp established its Consumer Insights and Analytics unit in 2014 to accelerate capabilities in harnessing rich consumer data across its media platforms for the company and its clients to make more data-driven decisions. The centralised unit brings together different analytical disciplines such as consumer research, marketing science, digital analytics, loyalty and data science, to help drive greater data synergy. Mediacorp also owns MRC, an ISO-certified full-service consumer research consultancy with nearly 30 years of proven local expertise with blue-chip brands.

* Within the Group A category: English-language media that circulate/broadcast in three or more countries in Asia-Pacific.


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Media contact
Yeong Lai Lai
Specialist, Brand and Communications
ID: +65 6350 3945
Email: yeonglailai@mediacorp.com.sg

 

About Mediacorp

Mediacorp has the widest range of media platforms in Singapore spanning digital, television, radio, print and out-of-home media. Its mission is to engage, entertain and enrich audiences by harnessing the power of creativity.

Mediacorp pioneered the development of Singapore’s broadcasting industry, with the radio broadcast in 1936 and television broadcast in 1963. Today, the company has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to virtually all adults in Singapore weekly.

Mediacorp is an active regional player through Channel NewsAsia International, drama co-productions and collaborations in magazine publishing and online media. Its investments include majority share in Kapanlagi Network, Indonesia’s largest independent digital media as well as stakes in Reebonz, one of the region’s fastest growing luxury online retailers and Vietnam television’s International Media Corporation.

Mediacorp was named Terrestrial Broadcaster of the Year for the 14th time at the Asian Television Awards in 2017.

For more information, please visit mediacorp.sg