MediaCorp sets up first Native Advertising unit

For immediate release

Media Release 

MediaCorp sets up first Native Advertising unit

Singapore, 13 April 2015 – MediaCorp has created a native advertising unit offering its customers the opportunity to tell more compelling brand stories across multiple platforms, focusing on content that is useful to users.

Called Brand Studio, the unit will collaborate with advertisers to create high-quality original multimedia content that engages their target audience across MediaCorp’s digital products, and extending that reach across the full range of the company’s media platforms, social media and celebrity influencers.

The new unit will be helmed by Mr Phin Wong, previously Executive Editor at TODAY newspaper. Wong spent almost eight years overseeing the newspaper's entertainment and lifestyle section T, as well as the Special Projects unit. He said: “I am thoroughly excited to be leading MediaCorp’s journey into native advertising. I have always believed what the audience wants, above all, is good content. Content they want to receive and want to share, whether that content informs, educates or simply entertains. Brand Studio will provide our clients the opportunity to engage and speak directly to their target audience by offering 360 content that goes beyond any single media platform.”

Wong brings with him 18 years of editorial experience, including two years as Assistant Editor at MediaCorp Publishing’s 8 DAYS magazine. On television, he was the host of Channel NewsAsia’s talk show Blog TV for five seasons. The appointment will take effect from 1 April 2015 and his role as Executive Editor at TODAY will be relinquished.

With this move, Phin Wong will be reporting to Chief Commercial Officer Jack Lim, who added: “The creation of Brand Studio dovetailed perfectly with our major re-organisation, moving away from traditional media platforms like TV, radio and publishing, towards a focus on consumers and their preferences. This new initiative shows the importance of customer-centricity and our commitment to continually evolve and improve.”

Issued by Brand and Communications, MediaCorp.

For more information, please contact:

Sandra Chan

Vice President

Brand & Communications

MediaCorp

Tel: 63597572

About MediaCorp

MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media.

It pioneered the development of Singapore’s broadcasting industry, with the broadcast of Radio in 1936 and Television in 1963. Today, MediaCorp has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to virtually all adults in Singapore every week.

Initiatives in the new digital space include Internet TV-on-demand, High Definition TV broadcast and Over-the-Top (OTT) interactive services.

Beyond Singapore, MediaCorp is an active regional player through co-productions in TV dramas and movies, magazines publishing, as well as Channel NewsAsia International, one of the first Asian-owned English news channels.

Our financial and strategic collaboration in the region includes International Media Corporation in Vietnam, which was set up to develop and produce television entertainment and economic news content. MediaCorp also has a stake in Singapore-based retail firm Reebonz, one of the region’s fastest growing luxury online retailers and a majority stake in Cubinet Interactive, a Malaysian digital games publisher.

Winner of numerous international awards and accolades including Asian Television Awards’ Terrestrial Broadcaster of the Year, MediaCorp’s mission is to engage, entertain and enrich audiences by harnessing the power of creativity.

For more information, please visit mediacorp.sg.