For Immediate Release
MediaCorp, Sheng Siong and Singapore Pools team up in community service relay
The three organisations have pledged a symbolic “50 Hours of Giving” to demonstrate their commitment to volunteering and corporate giving
Singapore, 6 July 2015 – MediaCorp, Sheng Siong Group Limited and Singapore Pools Limited are celebrating the impact of volunteer service through “50 hours of giving”, a project to encourage employees to regularly give their time, skills and expertise to the community.
The three corporations have pledged 50 hours of community work as a start, delivered via a community service relay.
MediaCorp took its turn first with a series of community and environmental projects under its flagship corporate social responsibility (CSR) programme, MediaCorp Cares. MediaCorp employees clocked some 24 group hours together on the following projects:
* SG Care and Share Day (25 January) – an inaugural volunteerism event in the SG50 calendar in partnership with the Community Chest;
* Celeb’s Curated Collection charity bazaar sale on 27 June; and
* Cleanup of Pasir Ris Beach on 6 June as part of its Saving Gaia initiative.
The baton will be passed on to Sheng Siong whose employees will be spending three weeks in July interacting with beneficiaries from St John’s Home for the Elderly, Lions Befrienders and Jamiya Home. The company will also participate in a variety of community activities such as food delivery.
Singapore Pools will complete the giving relay by spending a day of fun with students from Metta School with activities like going to the circus, making arts and craft and baking.
Christina Chua, MediaCorp Head, Marketing & Sales Planning said, “MediaCorp has garnered support from corporate organisations to find meaningful activities to galvanize Singaporeans, as we celebrate the nation’s 50th birthday. These included a song-writing competition to find a song that all Singaporeans can sing along, a tee-shirt design competition designed by Singaporeans, for Singaporeans. We are very happy that like-minded corporate organisations such as Sheng Siong and Singapore Pools are working with us this time round as we continue to give back to society a little of what they have given to us. Our long-term commitment to volunteering will see us significantly increasing our hours of service throughout this special year.”
Issued by MediaCorp TV
For more information, please contact:
Assistant Marketing Manager
Tel: (65) 6357 5574
Senior Marketing Communications Manager
Channel Branding and Promotions 8/U
Tel: (65) 6350 3233
MediaCorp is a Singapore-based media company with a complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media.
It pioneered the development of Singapore’s broadcasting industry, with the broadcast of Radio in 1936 and Television in 1963. Today, MediaCorp has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to virtually all adults in Singapore every week.
Initiatives in the new digital space include Internet TV-on-demand, High Definition TV broadcast and Over-the-Top (OTT) interactive services.
Beyond Singapore, MediaCorp is an active regional player through co-productions in TV dramas and movies, magazines publishing, as well as Channel NewsAsia International, one of the first Asian-owned English news channels.
Our strategic collaborations in the region include Kapanlagi Network, an Indonesian digital native company which owns several leading lifestyle, news and entertainment websites. MediaCorp has majority share in Cubinet Interactive, a Malaysian digital games publisher, and owns a stake in Reebonz, one of the region’s fastest growing luxury online retailers as well as Vietnam television’s International Media Corporation.
Winner of numerous international awards and accolades including Asian Television Awards’ Terrestrial Broadcaster of the Year, MediaCorp’s mission is to engage, entertain and enrich audiences by harnessing the power of creativity.
For more information, please visit mediacorp.sg.