Mediacorp shines at 2016 PromaxBDA Global Excellence Awards and SOPA Awards

For immediate release

Media Release  

Mediacorp shines at 2016 PromaxBDA Global Excellence Awards and SOPA Awards

Singapore, 21 June 2016 – Mediacorp took home seven wins at the 2016 PromaxBDA Global Excellence Awards, a competition which stand for marketing excellence in the media marketing space and an Excellence in Information Graphics award at the prestigious Society of Publishers in Asia (SOPA) Awards.

At PromaxBDA 2016 awards on 16 June, Mediacorp bagged 3 Gold, 2 Silver, 2 Bronze awards.  This year, the said awards regarded as the most prestigious awards for creative endeavour in this field, had the largest participation from more than 280 networks and TV stations around the world and a record 6,000 entries. MediaCorp’s haul of Gold awards came from Channel NewsAsia in the ‘News/Information Programme Spot’ for Bring Back the Girls documentary and Channel 8 Current Affairs in the Art Direction and Design for News Programme Open/Titles in both the Tuesday Report and Money Week.

The Silver awards came from Channel 5's Clip-based Dramatic Programme Spot for Lion Moms (Thank You Mom) and Branded Content Promotion for ‘PAN’ Junket. Channel 5’s drama, Tanglin, also took home a Bronze for Art Direction & Design: Press Kit and the other Bronze goes to Channel 8’s blockbuster drama series, Dream Makers 2 for Consumer or Trade Campaign-Programme.

The SOPA Awards which celebrates editorial excellence in both traditional and new media, were designed to encourage editorial vitality throughout the region. The award for Excellence in Information Graphics (Group B) went to TODAY's Adolfo Arranz for Rohingyas’ painful exodus. The judges were exceptionally impressed with the range of graphical techniques used to explain various details of the story, pulling the reader into the human tragedy that unfolded before their eyes.

### 

About PromaxBDA

PromaxBDA leads the global community of those passionately engaged in the marketing of television and video content on all platforms, inspiring creativity, driving innovation and honoring excellence. The association represents more than 10,000 companies and individuals at every major media organization, marketing agency, research company, strategic and creative vendor and technology provider and is considered to be the leading global resource for education, community, creative inspiration and career development in the media and media marketing sectors.

The PromaxBDA Awards competitions stand for marketing excellence in the media marketing space and collectively, through its numerous regional and sector-specific competitions, are regarded as the most prestigious awards for creative endeavor in this field.

For more information

https://promaxbda.org/awards/current-awards/2016-awards-book

 

About SOPA

The SOPA Awards for Editorial Excellence were established in 1999 as a tribute to editorial excellence in both traditional and new media, and were designed to encourage editorial vitality throughout the region. The awards cover a broad range of categories reflecting Asia’s diverse geo-political environment and vibrant editorial scene.   

Central to the SOPA Awards’ ongoing success is the high caliber of international judges who preside over the award entries. The SOPA Awards have consistently secured judges from many of the region’s leading newspapers as well as consumer and trade magazines and academics from prestigious universities – a reflection of the stature of the awards. Judges ensure that entries are analyzed and selected according to a demanding set of criteria.

The SOPA Awards are coordinated by a committee of publishing professionals from the business and editorial sectors. These dedicated individuals volunteer their time throughout the year to ensure the awards’ rules, judges, entries; event, sponsorships and promotions all come together smoothly.

The SOPA Awards set a valuable benchmark for the industry, and have become news items in their own right, generating media coverage and attention not only across the Asia-Pacific region, but also on the global arena.

 

About Mediacorp

Mediacorp has the widest range of media platforms in Singapore spanning digital, television, radio, print and out-of-home media. Its mission is to engage, entertain and enrich audiences by harnessing the power of creativity.

Mediacorp pioneered the development of Singapore’s broadcasting industry, with the radio broadcast in 1936 and television broadcast in 1963. Today, the company has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to virtually all adults in Singapore weekly.

Mediacorp is an active regional player through Channel NewsAsia International, drama co-productions and collaborations in magazine publishing and online media. Its investments include majority share in Kapanlagi Network, Indonesia’s largest independent digital media and in Malaysia’s digital games publisher Cubinet Interactive. It also has stakes in Reebonz, one of the region’s fastest growing luxury online retailers, and Vietnam television’s International Media Corporation.

Mediacorp was named Terrestrial Broadcaster of the Year for the 12th time at the Asian Television Awards in 2015.

For more information, please visit mediacorp.sg.

For more details of MediaCorp’s wins, please refer to Annex 1.

Media contact
Yeong Lai Lai
Senior Manager, Brand and Communications, Mediacorp
Tel.: +65 6350 3945
Email: yeonglailai@mediacorp.com.sg

 

Annex 1

PromaxBDA Global Excellence

(3 Gold, 2 Silver, 2 Bronze)

 

Gold Award

Channel

Genre / Media Platform

Programme

Channel 8

Current Affairs

 

Art Direction & Design: News Programme Open/Titles

Tuesday Report – Where the Home Is

Channel 8

Current Affairs

 

Art Direction & Design: news Programme Open/Titles

Money Week

Channel NewsAsia

News/information Programme Spot

Bring Back The Girls

 

Silver Award

Channel

Genre / Media Platform

Programme

Channel 5

Clip Based Drama Programme Spot

Lions Moms (Thank You Mom)

Channel 5

Branded Content Promotion

‘PAN’ Junket

 

Bronze Award

Channel

Genre / Media Platform

Programme

Channel 8

Art Direction & Design: Consumer or Trade Campaign-Programme

Dream Makers 2

Channel 5

Art Direction & Design: Press Kit

TANGLIN Press Kit/Game Set

 

 

SOPA Awards

(1 Win, 1 Finalist)

 

Programme title

Win/Finalist

Category

Medium

A closer look at Singapore’s green marvel

Finalist

Excellence in Information Graphics

TODAY

Rohingyas’ painful exodus

Win

Excellence in Information Graphics

TODAY