MediaCorp showcases the strength of integrated media solutions


For immediate release
Media Release


MediaCorp showcases the strength of integrated media solutions

Singapore, 25 November 2010 – MediaCorp will stage her largest annual tradeshow yet on 25 November at Suntec Singapore International Convention & Exhibition Centre as its business units from television, radio, newspapers, magazines, movies, digital and out-of-home media come together in a show of strength to offer integrated media solutions for business partners.  Invited guests will be treated to a spectacular cabaret-themed show presented by no less than 90 MediaCorp artistes and personalities and hosted by Michelle Chong, Dennis Chew and Kumar. Upping the glamour factor will be a red carpet entrance with the like of Tay Ping Hui, Christopher Lee, Guo Liang, Quan Yi Fong, Vernetta Lopez, Jean Danker, Bobby Tonelli, Hossan Leong, Steven Chia, Suzanne Jung, Melissa Hyak and many more. 

Making their debut at this Festival will be Raintree Pictures, who will promote their new film, It’s A Great Great World set in Singapore’s legendary amusement park Great World. 

Other sneak peeks advertisers will get to see are 
- Channel 5’s first-ever national-themed tentpole gameshow We Are Singaporeans – where ordinary folks pit their local knowledge against a studio of participants in a series of questions tagged to a money tree. 

- Channel 8’s A Song To Remember – a mega drama on the life of a cabaret star and Move This, It’s Yours - the ultimate tentpole variety as contestants display their strength and speed in a giant studio course unparalleled in any other competition show in order to earn their prizes. 
- the new Style: and TODAY on iPad 
- Out-of-Home Media’s first mobile billboard in Singapore 

After the show, clients will be able to shop around in a veritable media marketplace, picking out the best deals and products for their advertising needs.

Lucas Chow, CEO of MediaCorp says, “The entertainment and media environment is constantly evolving and MediaCorp is constantly creating fresh and dynamic products for our viewers and trade partners. This year alone, we launched xinmsn, which has become Singapore’s top online portal and our Out-Of-Home arm launched Singapore’s first angled mobile billboard. We also ventured into 3D television production for a concert in Beijing and launched TODAY and Style: on the iPad. I am confident that MediaCorp’s integrated platforms will meet the needs of our clients and trade partners.”


Issued by MediaCorp Pte Ltd

For more information, please contact:

Sharon Goon
Marketing Manager
Marketing Communications
MediaCorp Pte Ltd
Tel : (65) 6357 5417
Fax : 65) 6254 0190
E-mail : sharongoon@mediacorp.com.sg 

Gwendolyn Loh
Senior Manager
Corporate Communications & Marketing
MediaCorp Pte Ltd
Tel : (65) 6350 3945
Fax : 65) 6251 5628
E-mail : gwendolyn@mediacorp.com.sg 


About MediaCorp

MediaCorp is Singapore’s leading media company with the most complete range of platforms spanning television, radio, newspapers, magazines, movies, digital and out-of-home media.

It pioneered the development of Singapore’s broadcasting industry, with the broadcast of Radio in 1936 and Television in 1963. Today, MediaCorp has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to all adults in Singapore every week. 

Our industry firsts include the Digital Video Broadcast technology for outdoor digital television, and Asia’s first Digital Audio Broadcast radio service. Initiatives in the digital space include online classifieds, Internet TV-on-demand and High Definition TV broadcast.

MediaCorp is an active regional player through co-productions in TV dramas and movies, magazines publishing, as well as Channel NewsAsia International, the only Asian-owned English news channel.

Our financial and strategic relationships in the region since 2007, include a venture with Indonesia's most integrated media company PT Media Nusantara Citra and its parent, Global Mediacom, leading Chinese outdoor advertising firm Nanjing-based Dahe Media Pte Ltd and International Media Corporation in Vietnam, set up to develop and produce television entertainment and economic news content.

Winner of numerous international awards and accolades including Asia Television's Broadcaster of the Year, MediaCorp’s vision is to become Asia’s top media company, delivering valued content to the world.

For more information, please visit www.mediacorp.com.sg