For immediate release
MediaCorp sparkles at the Sparks Awards 2015
Singapore, 28 August 2015 – It is double joy for MediaCorp at The Sparks Award for Media Excellence 2015, a platform organized by Marketing Interactive for media owners to demonstrate innovation and effectiveness to advertisers, agencies and clients.
At the Awards Gala Dinner held at The Singapore Marriott on 27 August 2015, MediaCorp’s 938LIVE and OOH Media each won a bronze award for:
(1) Best Launch/Re-launch by a Media Owner (938LIVE)
(2) Best Media Solution – Experiential (OOH Media)
For 938LIVE, the award is icing on the cake following the successful relaunch of the news and information station. Over a four-month period, 938Live saw increased audience share, found new commercial partners and received positive feedback from listeners. At the same time, 938LIVE’s social media reach continued to grow – its Facebook page saw a more than 50% increase in the number likes after the launch.
For its win, OOH Media offered the use of its mobile billboard truck to attract students studying fashion to enroll in a fashion boot camp, organized by clients styleXstyle and Samsonite. The larger-than-life and creative billboards on its exterior captured the attention of many would-be fashionistas; while the truck’s interior was turned into an exhibition area where students could learn more about the boot camp and engage with styleXstyle personalities. The 400 applications for a 16-position boot camp showed the effectiveness of the campaign and the use of creative solutions for OOH media.
Issued by Brand and Communications, MediaCorp.
For more information, please contact:
Vice President, Brand and Communications
DID: +656350 3343
MediaCorp has the widest range of media platforms in Singapore spanning digital, television, radio, print and out-of-home media. Its mission is to engage, entertain and enrich audiences by harnessing the power of creativity.
MediaCorp pioneered the development of Singapore’s broadcasting industry, with the radio broadcast in 1936 and television broadcast in 1963. Today, the company has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to virtually all adults in Singapore weekly.
MediaCorp is an active regional player through Channel NewsAsia International, drama co-productions and collaborations in magazine publishing and online media. Its investments include majority share in Kapanlagi Network, Indonesia’s largest independent digital media and in Malaysia’s digital games publisher Cubinet Interactive. It also has stakes in Reebonz, one of the region’s fastest growing luxury online retailers, and Vietnam television’s International Media Corporation.
MediaCorp was named Terrestrial Broadcaster of the Year for the eleventh time at the Asian Television Awards in 2015.
For more information, please visit mediacorp.sg.