MediaCorp to launch technical trial for its Over-The-Top interactive service

Singapore, 22 November 2011 – MediaCorp is inviting interested participants to take part in its technical trial for its new Over-The-Top (OTT) interactive service.  Called Toggle, the revolutionary interactive service, will integrate online and traditional TV entertainment experience by delivering content to the subscribers’ preferred devices - a connected TV, computer, tablet device or mobile phone, enabling the subscriber to stay connected anytime, anywhere with any internet access. 

OTT television services like Toggle are increasingly gaining worldwide popularity because of its simplicity of use. Toggle trial users will be able to access the following features:
 
1. All seven free-to-air channels
2. Interactive features with programme-related information such as behind-the-scene footages and cast bios for drama serials, map locations of featured retailers, polling & voting, and promotional coupons emailed to Users, etc (for Channel 5, 8 and Channel NewsAsia)
3. Catch-Up TV for selected Channel 5, 8, U, okto, Suria and Vasantham programmes
4. Advanced viewing for the current Channel 8 drama serial
5. More than 200 hours worth of MediaCorp drama serials
6. Internet radio (audio only)
 
Mr Philip Koh, Managing Director for Convergent Media Division, MediaCorp says: “We are very pleased to launch this new TV viewing experience that ushers a new era of enhanced entertainment experience for our local audience who are increasingly mobile and may not appeal to appointment-viewing. The technical trial will enable the team to iron out the kinks and to get feedback from trial users.”
 
The technical trial is scheduled for first quarter of 2012. Interested participants for the trial can register via www.preview.toggle.sg. All successful trial users will be issued with a set-top-box in the first quarter of 2012.
 
 
Issued by Convergent Media Division, MediaCorp.

For more information, please contact:
 
Joyce Pau
Marketing Manager
Convergent Media Division
MediaCorp
DID: 6350-3744
Fax: 6251-3696
Email: joycepau@mediacorp.com.sg. 
  

About MediaCorp 

MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media. 
  
It pioneered the development of Singapore’s broadcasting industry, with the broadcast of Radio in 1936 and Television in 1963. Today, MediaCorp has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to all adults in Singapore every week. 
  
Our industry firsts include the Digital Video Broadcast technology for outdoor digital television, and Asia’s first Digital Audio Broadcast radio service. Initiatives in the digital space include online classifieds, Internet TV-on-demand and High Definition TV broadcast. 
  
MediaCorp is an active regional player through co-productions in TV dramas and movies, magazines publishing, as well as Channel NewsAsia International, one of the first Asian-owned English news channels. 
  
Our financial and strategic relationships in the region since 2007 include a venture with Indonesia's most integrated media company PT Media Nusantara Citra and its parent, Global Mediacom, and International Media Corporation in Vietnam, set up to develop and produce television entertainment and economic news content. 
  
Winner of numerous international awards and accolades including Asia Television's Broadcaster of the Year, MediaCorp’s vision is to become Asia’s top media company, delivering valued content to the world. 

For more information, please visit www.mediacorp.sg