For immediate release
Mediacorp to move 8 DAYS and i-Weekly to digital-only
Portfolio changes in September 2018 will also see company exit ELLE Singapore and SmartParents
Singapore, 12 April 2018 – Mediacorp publications 8 DAYS and i-Weekly, covering the latest trends in entertainment, celebrities and lifestyle, will move to a fully-digital future.
8 DAYS, an English language magazine, and i-Weekly, a Chinese language magazine, will focus on growing their digital properties which have gained popularity over the past year. Since its launch last April, 8days.sg has attracted an average of 2.1 million page views a month.
After a revamp in July 2017, i-Weekly, housed in toggle.sg, has seen average page views of 1.3 million a month. The last print editions of these weekly publications will be issued at the end of September 2018.
Together with this move, Mediacorp will not be renewing its licence to publish the Singapore version of global fashion magazine ELLE. The October 2018 edition of ELLE in Singapore, to be released in September 2018, will be the last one published by Mediacorp. At the same time, the company will close SmartParents, its website providing parenting advice and how-to’s. Audiences of these two titles will continue to be served by Mediacorp’s range of products and platforms.
These decisions are in line with Mediacorp’s efforts to refresh the iconic 8 DAYS and i-Weekly brands as it focuses on building its own lifestyle and entertainment content. Through these brands, Mediacorp will continue to offer advertisers targetted, innovative solutions.
Debra Soon, Chief Customer Officer, Mediacorp said: “The moves we are announcing today enable us to focus our editorial capabilities on the digital delivery of content. We will continue to innovate, create and present lifestyle and entertainment news in fun and relevant ways for readers and clients. Through our digital offerings, TV and radio platforms and ground events, we are increasing engagement and building communities.”
As a result of the changes, a number of roles will be affected. Over the next six months, Mediacorp will retrain and redeploy affected employees to other jobs within the company’s various growth areas.
Mediacorp thanks all employees supporting 8 DAYS, i-Weekly, ELLE Singapore and SmartParents for their dedication and past and continuing contributions to these properties. We also thank our partners for their support through the years.
Assistant Lead, Brand and Communications, Mediacorp
Tel.: +65 63503931
Assistant Lead, Marketing, English Audience
Tel.: 6359 7700
Mobile: 9619 3306
Mediacorp has the widest range of media platforms in Singapore spanning digital, television, radio, print and out-of-home media. Its mission is to engage, entertain and enrich audiences by harnessing the power of creativity.
Mediacorp pioneered the development of Singapore’s broadcasting industry, with the radio broadcast in 1936 and television broadcast in 1963. Today, the company has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to virtually all adults in Singapore weekly.
Mediacorp is an active regional player through Channel NewsAsia International, drama co-productions and collaborations in magazine publishing and online media. Its investments include stakes in Kapanlagi Network, Indonesia’s largest independent digital media, as well as Reebonz, one of the region’s fastest growing luxury online retailers, and Vietnam television’s International Media Corporation.
Mediacorp was named Terrestrial Broadcaster of the Year for the 14th time at the Asian Television Awards in 2017.
For more information, please visit mediacorp.sg.